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in-cosmetics Asia set for record growth in 2025 with interest up 273%

in-cosmetics group press office, Storm Communications — Sun, 27 Jul 2025 23:11:46 +0000

The agenda will spotlight biotech formulation challenges and consumer trends

in-cosmetics Asia, the leading event in Asia Pacific for personal care ingredients, is poised to deliver its biggest and most dynamic show to date as it returns to BITEC, Bangkok from 4-6 November 2025.

This year’s event will play host to 80% of the world’s top 10 ingredient suppliers, including industry giants like BASF, Croda, Clariant, and Evonik. It is also expected to welcome 90% of the world’s top 10 cosmetic manufacturers, from L’Oréal and P&G to Kenvue and Unilever.

Now in its 16th year, in-cosmetics Asia has tripled in size since its launch, reflecting the growing demand among R&D professionals and formulators for ingredient solutions in the region.

The 2025 edition will feature over 700 exhibitors and welcome thousands of cosmetic scientists, manufacturers, brand owners, and product developers from across Asia Pacific and further afield. Based on the registration alert requests, overall demand for the show is already tracking 273% higher than at this stage in 2024.

Amid market volatility and regulatory shifts in the US, EU and China, global cosmetic brands are increasingly turning to Asia Pacific, with in-cosmetics Asia website traffic from the US, Russia and China up by 105%, 69% and 22%, respectively.

Up to 100 new exhibitors will be joining the event, with traffic to the website’s Exhibitor Directory up by 151% compared to last year; a clear sign of how eager personal care experts are to research and source the latest personal care ingredients.

in-cosmetics Asia 2025 continues to evolve alongside industry trends, with this year’s show placing a strong spotlight on:
• Personalisation and AI-powered beauty
• Shifting consumer behaviours across China, India and Southeast Asia
• Ethical cosmetics and sustainability: with marine-derived ingredients emerging as one of the most searched-for categories on the website.
• Product stability and efficacy: a core focus of this year’s Technical Seminar and Formulation Lab programmes.
• SPF and UV protection: with the latest advances in UV filters, formulation strategies and regional compliance challenges.

Sarah Gibson, Event Director at in-cosmetics Asia, said:

“This year marks an exciting turning point. As beauty brands navigate macroeconomic pressures and shifting consumer priorities, we have seen growing interest in APAC based on its agility, speed to market and endless demographic opportunities. in-cosmetics Asia 2025 will echo that momentum, not just in scale, but in how deeply we engage with the industry’s most pressing needs.

“From the rise of biotech beauty to the growing demand for well-ageing solutions, we’re aligning our programme with the real challenges facing formulators today: matching consumer trends with R&D capabilities, efficacy, ingredient compatibility, UV protection and more. This year’s show will provide attendees a platform to innovate and advance with confidence. There’s much more to come, and we look forward to revealing what’s in store!”

in-cosmetics Asia will take place from 4-6 November 2025 at BITEC, Bangkok. It will be co-located with COSMEX, ASEAN’s leading manufacturing, packaging and OEM/ODM exhibition for personal care and dietary supplement products.

Visitor registration will open in early August. For more information, visit here.

ENDS
Notes to editors: For further information please contact Olivia Evans or Kat Long at the in-cosmetics press office on 020 7240 2444 or in-cosmetics@stormcom.co.uk

About RX
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.

About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 36,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. *Note: Current market capitalisation can be found at http://www.relx.com/investors

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Why Thailand imports 90% of its personal care ingredients

in-cosmetics Group — Tue, 15 Apr 2025 07:38:39 +0000

Despite its abundance of local herbs, Thailand imports 90% of its personal care ingredients.*

Thailand’s heavy reliance on imported personal care ingredients

According to Science Direct, despite its rich biodiversity and abundance of local herbs, Thailand imports approximately 90% of its personal care ingredients. But why? From the country’s reliance on beauty and personal care regulations, technological limitations, consumer choices and supply chain challenges, understanding these factors is crucial.

Let’s find out more…

Processing and refinement challenges

While Thailand is home to a vast array of medicinal and aromatic plants such as lemongrass, turmeric, pandan, and tamarind, it lacks the advanced infrastructure required to process these ingredients into high-quality cosmetic-grade extracts.

As a rule, global cosmetic formulations often demand standardized active ingredients with exact concentrations, purity, and stability, in many cases requirements that prove a challenge for Thailand’s raw ingredient processing industry.

With the trend for savvy consumers keen on science-backed beauty, the majority of multinational cosmetic brands expect to be supplied with highly refined and laboratory-tested ingredients that meet strict safety and efficacy standards.

Since Thailand’s extraction and refinement technology is not as sophisticated as that of leading Western nations like France, Germany or Switzerland and the likes of Japan, it is often more practical for manufacturers in Thailand to import ingredients that are already tested, certified, and formulation-ready.

Regulations and certification challenges

While Thailand has a flourishing herbal and natural beauty sector, many domestic ingredients lack the necessary international certifications necessary for large-scale use in premium cosmetic products.

For example, ECOCERT (for organic cosmetics) or COSMOS (for natural and organic personal care) require stringent documentation and testing. As many Thai suppliers struggle to meet these requirements, sourcing and importing certified ingredients rather than investing in developing a local supply chain proves more cost-effective for Thai brands to meet global standards.

Consumer choices and market needs

Traditionally, Thai consumers, especially those in the premium beauty segment, tend to associate imported ingredients from the West and Japan in particular, with higher expertise, quality and effectiveness. As a result, local consumers favour beauty products formulated with actives that have been sourced overseas such as hyaluronic acid, peptides, and retinol.

Even within Thailand’s blooming natural beauty sector, brands feel that they often need to highlight exotic botanicals that have been imported, such as Swiss edelweiss or Moroccan argan oil rather than locally available herbs. This preference further drives demand for ingredients from overseas, even when local alternatives exist.

Supply chain and costs

The Thai beauty market is vibrant and very competitive, which means that local brands must balance cost-effectiveness with product performance. Sourcing ingredients locally saves costs but the lack of large-scale production facilities and extensive testing make it a challenge for manufacturers. Imported ingredients often come with established supplier reliability, quality assurance, and scalability, all of which are key factors for brands looking to produce high-performance cosmetics.

Conclusion

While Thailand boasts a wealth of natural resources, the industry’s demand for high-quality, standardized, and globally recognized personal care ingredients continues to push high import rates. For overseas personal care ingredient suppliers, this represents a significant opportunity to expand in the region.

*Source: www.sciencedirect.com

To discover more about the Thai and Asia Pacific market and its opportunities, visit in-cosmetics Asia in Bangkok on 4-6 November 2025.

Register your interest

The post Why Thailand imports 90% of its personal care ingredients first appeared on in-cosmetics Connect.

in-cosmetics Asia Innovation Zone Best Ingredient Awards shortlist announced

in-cosmetics group press office, Storm Communications — Sat, 19 Oct 2024 14:59:43 +0000

The shortlist for the 2024 in-cosmetics Asia Awards has been revealed following a record number of entries this year. Winners will be announced at the official in-cosmetics Asia Awards Ceremony on Tuesday 5 November in Bangkok, Thailand.

This year, 20 entries have been shortlisted from a total of 100, marking the highest number of submissions to date. Last year’s event featured 85 ingredients in the Innovation Zone, but the 2024 zone has seen a significant increase, with companies like Cargill, SEWA KASEI, Lubrizol, CLR Berlin, and Oat Cosmetics among the contenders.

This year’s shortlist was judged by an expert panel comprising experts from renowned companies such as L’Oréal, Procter & Gamble, Amorepacific, and more.

Judges from other in-cosmetics Group Award events do not participate in the judging of the in-cosmetics Asia Awards.

The shortlisted nominees for the Best Functional Ingredient category are:

• BRASCA with aIDRAWAX® REVO
• Elementis with BENTONE HYDROLUXE 360
• IOI Oleo GmbH with DYNASAN® CrystalCONTROL L
• Kaffe Bueno with KLEANSTANT®
• LESSONIA with ALTER-EMULGEL, a 100% natural and plant-based emulsifier
• Lubrizol with Novemer CS polymer
• Lucas Meyer Cosmetics by Clariant with Pickmulse
• Oleon with RADIASTAR 1436
• SEIWA KASEI CO., LTD. with Vistanol GDHR-Pure
• Wilmar with WILSOL SPF BOOSTER

Shortlisted in the Best Active Ingredient category are:

• ALGAKTIV with ALGAKTIV® Densidyl
• CODIF TN with PANTODIUM CICA
• dsm-firmenich with ETERWELL YOUTH
• Givaudan Active Beauty with Neuroglow
• LipoTrue with DEEPSTRINE
• Provital, S.A. with SHILOXOME, an ecosystem for a multi-ome skin protection
• RAHN AG with ILLUMISCIN®-GLOW
• SILAB with COMMUSYS®
• Solabia Group with Serenibiome®
• Vytrus Biotech with BAOLIFT: Your Skin Workout

The awards will also celebrate the Spotlight On Formulation Award winners, featuring over 40 formulated personal care ingredients judged live at the show, as well as honour the 9 Faces of the APAC Beauty Industry. The 9 Faces initiative celebrates the innovators, changemakers, and unsung heroes who have significantly contributed to the region’s personal care sector.

Sarah Gibson, Event Director of in-cosmetics Asia, said: “We are so proud to announce this year’s shortlist for the in-cosmetics Asia Awards, drawn from a record number of 100 entries. The quality of submissions this year made it a very tight competition, and our expert judging panel faced a difficult task in selecting the finalists. It’s the innovative contributions from our exhibitors that make this event what it is, and without them, the industry wouldn’t have achieved such progress.

“We extend our congratulations to the shortlisted nominees and look forward to celebrating the winners, including the 9 Faces of the APAC Beauty Industry, as well as the Spotlight On Formulation Award winners, at the ceremony in Bangkok soon.”

For more information about the Awards, see here.

in-cosmetics Asia 2024 will take place at the Bangkok International Trade & Exhibition Centre (BITEC), in Bangkok, Thailand from 5-7 November 2024. The event will be co-located with COSMEX, ASEAN’s most comprehensive exhibition on manufacturing technologies, machinery, packaging, and ODM/OEM services for cosmetics, personal care, and dietary supplement products.

For more information and to register to attend in-cosmetics Asia, visit here.

ENDS

Notes to editors:
For further information please contact Olivia Evans or Frankie Banton at the in-cosmetics press office on 020 7240 2444 or in-cosmetics@stormcom.co.uk

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Innovation and R&D trends take centre stage at in-cosmetics Asia 2024 in Bangkok

in-cosmetics group press office, Storm Communications — Sun, 22 Sep 2024 08:42:39 +0000

in-cosmetics Asia, the leading event in Asia Pacific for personal care ingredients, has announced its full agenda for 2024, specially curated to welcome APAC’s best R&D scientists, creators and innovators.

Taking place on 5-7 November at BITEC in Bangkok, Thailand, the show will revolve around four key themes – science, innovation, trends, and community – shaping the programme as it serves as a catalyst for the industry’s future movements.

The 2024 edition will showcase the largest exhibitor participation in the event’s 15-year history, reflecting the growth of the industry in Asia, which is projected to reach $253.1 billion this year, 40% of the global market . Last year, the Asia Pacific region accounted for nearly a third (32%) of the global beauty and personal care market, led by its top four countries: China, Japan, India, and South Korea.

As these markets continue to rise in global influence, the event will feature strong representation from APAC, with over 200 of the 600 exhibitors introducing their innovations, and over 80 keynote sessions dedicated to exploring key themes within these regions.

Shanghai-based global ingredient supplier, COSROMA®, will present its Cosroma® FFJ-004, a nearly colourless and odourless solvent, moisturiser, and solubiliser which locks in skin moisture and reduces trans-epidermal water loss.

Jingkun Chemistry Company, a leading manufacturer for guar derivative products headquartered in Kunshan, will exhibit its guar derivatives for skincare and haircare, whilst KingPowder, one of the leading Chinese manufacturers of raw materials for colour cosmetics and skincare will showcase its array of products from its organic pigment pre-dispersion and surface treated pigments to its wet stripping boron nitride.

Tokyo-based Nikko Chemicals will introduce two new products: CC-880, a rice ball-shaped, 100% natural carbon-sourced powder that improves texture, prevents make-up breakdown, and eliminates sticky skin and Mineral UV filter dispersions. The dispersions offer high UV-blocking with enhanced transparency by controlling the particle size of TiO2 and ZnO.

Meanwhile, Osaka-based SEIWA KASEI will present Amitose 3LGA, a ceramide and glutathione booster; Vistanol GDHR-Pure, featuring botanical lanolin; and Promois WR-CAQ, an anti-frizz rice protein, amongst others. TriBeaute, known for developing unique active ingredients for skincare, haircare, and nutrition, will showcase Wasabi Flavone, an anti-ageing ingredient, derived from the wasabi leaf extract (Wasabia japonica), which targets dandruff, scalp redness, and sebum while promoting hair growth.

Representing the K-Beauty industry, Humanchem Inc, will highlight several innovations, including HUSIL SILICA, a high-purity spherical silica powder; SNOW SAPPHIRE, a synthetic sapphire powder ideal for makeup and pearl pigments; and EXPHERE, a cross-linked polymethylmethacrylate powder. South Korea’s SUNFINE GLOBAL, will display its key product lines; the SunPEP Series, a collection of high-efficiency peptides designed to address fine lines, wrinkles, and other signs of ageing, and the Sunsorb/UVsol Series, featuring advanced sunscreen agents for cutting-edge protection against harmful UV rays.

Other exhibitors from the APAC region, such as Moksha, Ajinomoto, Gway Cosmetics, Hermosa Naturals Co., Ltd., and Ikeda Corporation, will be joined by global companies including Actichem from France, Mibelle Biochemistry from Switzerland, Henry Lamotte Oils GmbH from Germany, Moellhausen from Italy, and many others.

Over 130 companies making their debut at the event will include AGRANA, an Austrian industrial group with global operations in fruit, starch, and sugar; Bernardi Group, a French producer of natural raw materials with sites in over eight countries; and CIDOLS, a specialty ester chemical manufacturer focusing on emollients and emulsifiers.

Introducing the Cosmetic Conference

This year marks the inaugural Cosmetic Conference, a new initiative in association with the International Federation of Societies of Cosmetic Chemists (IFSCC) and sponsored by dsm-firmenich. Running from 5-6 November, the Conference will bring together leading R&D experts from around the world to explore the latest advancements in high-level cosmetic science.

Featuring expert keynote speakers from L’Oréal, Shiseido, A*Star Skin Research Labs, Formulae 8, and more, the two-day event will focus on btechnical topics, including the microbiome, pigmentation, AI, and the role of beauty in ageing skin, catering specifically to scientific experts and industry leaders.

At the Conference, Perry Romanowski, Chair of Education at IFSCC and Vice President of Element 44 Inc. (USA), will lead the opening session, ‘The future of beauty: how AI will affect cosmetic chemists and formulation.’ Romanowski, widely regarded as an industry authority with broad expertise across multiple areas, and the public face of The Beauty Brains – a group of chemists with over forty years of combined experience at major cosmetics companies like Procter & Gamble, Unilever, and Alberto Culver – will investigate how AI is revolutionising cosmetic formulation, shaping marketing narratives, and transforming ingredient research. He will also present ‘Haircare formulations: is innovation still possible?’ examining the latest advancements in haircare through historical examples and modern techniques.

Dr. Tarun Chopra, Director, Advanced Research at L’Oréal, will discuss ‘Microbiome sciences: from knowledge to effective dermo-cosmetic solutions,’ offering a comprehensive exploration of the challenges and opportunities presented by microbiome science in the cosmetic industry. His presentation will delve into the ecosystem of the skin microbiome, how it evolves over time, and how it interacts intimately with our skin’s biology and clinical condition.

Also at the Cosmetic Conference will be Tomo Osawa, Regional Asia Pacific Innovation Centre Director at Shiseido, who will deliver a presentation on ‘The power of beauty effect: well-being of the elderly.’ With Japan’s status as the country with the highest proportion of elderly citizens and the anticipated acceleration of ageing across Asia, Osawa will look into the profound impact of beauty on both physical and mental well-being in ageing populations.

In a separate session, Osawa will also address, ‘The power of beauty effect: well-being of people with skin concerns’, presenting research on how beauty interventions can significantly improve the wellbeing of individuals facing severe skin issues.

Tomorrow’s market trends

The Marketing Trends Theatre will boast 18 sessions on topics such as 2025 global beauty trends, AI’s impact on the personal care industry, sustainability, and ingredient trends in Asia, with insights from leaders at Mintel, Euromonitor, The K Beauty Science, Kline, Fashion Snoops, Innate Motion, Asia Cosme Lab, and more.

As AI plays an increasingly significant role in the beauty industry, driving innovation and change, Yann Chilvers, Founder and Co-CEO of Covalo, will delve into how AI is transforming the personal care sector in his session ‘10 ways AI is changing the personal care industry’. He will explore its impact on revolutionising work processes, redefining industry standards, and addressing skilled labour shortages.

Another of the most anticipated trends at the show will be the evolving perspective on ageing, with a growing emphasis on embracing the natural process and challenging unfair and unrealistic beauty standards.

According to Mintel’s 2024 APAC Beauty and Personal Care report , 24% of Chinese women aged 18-24 believe beauty brands often portray unattainable female images. In Japan, there is a notable shift towards accepting ageing while still valuing youthful looks, while South East Asia is addressing both the needs of older populations and educating younger consumers on healthy ageing.

Addressing this growing theme, Cilla Henriette, Business Humanizer and Partner at Innate Motion, will present her talk, ‘The meaning of ageing across life stages,’ investigating how the perception of ageing has shifted over time, noting that while ageing was once associated with turning 40, discussions about procedures like Botox are now emerging as early as one’s 20s. Henriette will explain how the highlights and challenges experienced at different life stages significantly shape our evolving understanding of ageing.

Additionally, Arpapat Boonrod, Ph.D., Managing Director Client, TH and Head of Growth SEA at Kantar, will present the session titled, ‘Beauty trend Thailand: the new, the old, and the future,’ offering insights into how Thailand is redefining beauty standards to celebrate “ageing with grace”.

Other sessions will focus on emerging trends, offering attendees valuable insights and a comprehensive, future-gazing outlook at both current and upcoming developments. Pierre Zolghadri, Senior Business Development Manager for Asia-Pacific & the Middle East at Kline, will host a session, ‘Emerging trends and market dynamics of personal care ingredients in Asia’ providing an in-depth analysis of these key markets.

Mallory Huron, Director of Beauty & Wellness at Fashion Snoops, will discuss ‘Top wellness trends influencing the beauty market’, while KinShen Chan, Principal Beauty and Personal Care Analyst at Mintel, will talk about critical trends to monitor now and in the future in his session, ‘2025 global beauty and personal care trends’.

Expertise in every corner

This year, the Innovation Zone, sponsored by Mibelle Biochemistry, will feature over 100 new ingredients from the likes of Ten Co., Ltd, Special Chemicals, and more. Demonstrating an array of both functional and active ingredients – all of which have been launched within the last eight months – visitors can explore, test and experience these advancements firsthand. Spotlighted ingredients will be entered into the prestigious in-cosmetics Asia Awards.

Elsewhere, the Formulation Lab, presented in association with Shieling Laboratories, supported by Namsiang as well as equipment partner IKA, will offer attendees a chance to enhance and perfect formulation skills in an interactive environment. Experts from Clariant, Ashland, Nikko Chemicals, Innospec, and more will lead laboratory sessions with hands-on instructions in formulation techniques, with a particular focus on UV and suncare products, including encapsulated filters for ultra-light sunscreens with high UV protection.

The Technical Seminars are crafted for personal care creators and R&D, offering highly advanced insights into new ingredients and technology from companies like dsm-firmenich, LipoTrue, Mibelle Biochemistry, Hallstar Beauty, Gattefossé Asia Pacific, and ICHIMARU PHARCOS. The sessions will provide a deep dive into personal care ingredients, with a focus on key trends such as glass skin, peptides, fragrance ingredients, and exosomes.

Notable sessions include Ryutaro Matsubayashi from SEIWA KASEI, who will address TikTok’s “glass skin” trend in his presentation, ‘How to get glass skin without make-up: increasing inner ceramide & glutathione.’Julie Droux from Lucas Meyer Cosmetics by Clariant will explore ‘A new era of peptides: a natural cyclic peptide with retinol-like properties,’ highlighting the growing global market for retinol-based cosmetics and the stability benefits of cyclic peptides.

Additionally, Dr. Fred Zülli from Mibelle Biochemistry will present his session titled, ‘Exosomes: structure, function, and cosmetic application,’ discussing the role of exosomes in cell communication and their emerging applications in regenerative medicine and anti-ageing cosmetics.

Another key session, ‘From traditional to sustainable – tailored solutions for effective preservation,’ will be led by Dr. Adrian Cheong from LANXESS. Cheong will explore the range of LANXESS’ preservatives options and how they can be tailored to meet different formulation needs.

Shining a light on skin protection

in-cosmetics Asia’s ‘Spotlight On‘ returns with a new emphasis on the rapidly growing global trend of Skin Screen, divided into four key subcategories: skin protection (SPF, blue light, anti-pollution), skin repair and healing (anti-inflammatory), skin support and maintenance (microbiome, probiotics, vitamins), and skin change and alteration (anti-ageing, lightening, brightening).

As the importance of protecting skin from UV rays and cancer risks gains momentum, this trend continues to rise, driven by increasing rates of skin conditions like acne, allergic reactions, and dermatitis. Mintel’s 2024 report highlights that the surge in skin issues has led to a boom in products marketed as sensitive skin-tested and noncomedogenic, with new launches targeting specific concerns like redness and acne.

Claims for sensitive skin-friendly products rose from 26% to 35% between 2021 and 2023, while the percentage of Chinese consumers reporting sensitive skin increased from 35% in 2021to 41% in 2022, remaining steady through 2024. Additionally, the report reveals over half of Thai consumers (52%) describe their facial skin as sensitive, with elevated air pollution driving interest in skin protection and sensitive skin treatments.

Exhibitors including Ashland Singapore, Bloomage Biotechnology Corp, Spec-Chem Industry, MyMicrobiome, IMCD APAC, Galaxy Surfactants, and Clariant Singapore will introduce their latest advancements in anti-inflammatory products, microbiome support, probiotics, skin lightening, blue light therapy, and more, through the dedicated Spotlight On seminars. All formulated ingredients on show will compete in the prestigious in-cosmetics Asia Awards.

9 Faces of the APAC Beauty Industry

Brand new this year, in-cosmetics Asia introduces the inaugural 9 Faces of the APAC Beauty Industry 2024 initiative, celebrating professionals who have made significant contributions to the region’s personal care industry. The initiative aims to highlight the remarkable individuals driving innovation and success in the Asia Pacific beauty sector, including R&D professionals, scientists, innovators, and role models.

The 9 Faces will be selected by an expert judging panel including Dr. Oliver Hofmann, Technical Advisor of in-cosmetics Asia, Dr. Kilala Tilaar, CEO of Martha Tilaar Group, and Dr. Awanthi De Silva, Innovation Manager at Vitex Pharmaceuticals. Winners will receive a certificate, recognition, and will be honoured at the in-cosmetics Asia Awards.

The in-cosmetics Asia Awards celebrate the most innovative ingredients from the Innovation Zone and Spotlight On categories. Judged by a panel of international R&D experts, the awards recognise standout ingredients launched in the last eight months of the show. This year’s ceremony will be held on 5 November at 17:15.

Sarah Gibson, Event Director of in-cosmetics Asia, said: “in-cosmetics Asia is a celebration of all things personal care. It’s where the entire industry comes together to share, inspire, and showcase the latest and greatest innovations not just from the APAC region but across the globe. This year, we’re pleased to announce we will have our largest group of exhibitors ever, making it one of the most exciting events we’ve seen. With new additions like The Cosmetic Conference, offered free to all R&D professionals in the APAC community, we’re elevating our educational and networking opportunities to an entirely new level.”

For more information and to register, visit the in-cosmetics Asia website here.

For more information and to register to attend in-cosmetics Asia, visit here.

ENDS

Notes to editors:
For further information please contact Olivia Evans or Frankie Banton at the in-cosmetics press office on 020 7240 2444 or in-cosmetics@stormcom.co.uk

Feeling inspired?

Then why not visit one of the in-cosmetics events around the world?

BROWSE SHOWS

The post Innovation and R&D trends take centre stage at in-cosmetics Asia 2024 in Bangkok first appeared on in-cosmetics Connect.

Asian beauty boom: in-cosmetics Asia 2024 to connect global beauty markets

in-cosmetics group press office, Storm Communications — Wed, 26 Jun 2024 09:33:25 +0000

in-cosmetics Asia, the leading event in Asia Pacific for personal care ingredients, will return to Thailand in November, as the region’s beauty industry celebrates one of its most successful years on record.

Currently leading the way as one of the biggest beauty markets in the world, accounting for almost a third (32%) of worldwide retail sales (US$570 billion)(*1), APAC is dominating the global sector with a revenue share of $181 billion (*2). This provides the perfect backdrop for the return of in-cosmetics Asia from 5-7 November 2024.

Taking place at BITEC, Bangkok, the event comes at a time when major beauty markets in the region have surged on the international stage; K-Beauty, J-Beauty, and C-Beauty have swooped Western markets, followed closely by emerging markets in Southeast Asia.

Reflecting this surge, interest in the show has skyrocketed, with the event’s website traffic from across APAC up by a staggering 277% year on year. The launch of a new Thai website and a WeChat account, alongside intensified targeting of prospects via digital platforms and partnerships across the continent, underscore this growing interest.

in-cosmetics Asia 2024 will welcome over 650 exhibitors from across the globe, the largest number in the show’s 15-year history. These include some of the top 10 suppliers, from Ashland, Croda, and dsm-firmenich, to Evonik, Clariant, and Lubrizol. Additionally, the event will feature 79 new exhibitors and more in a dedicated New Exhibitor Zone.

Encompassing four key focus areas, this year’s event will hone in on science, innovation, trends, and community, ensuring visitors gain unparalleled insights into the latest developments and directions of the industry in the APAC region and beyond.

Aligned with both growing and emerging consumer trends, anti- ageing and well-ageing, health and wellness, natural beauty, sophisticated simplicity, and neurocosmetics will be prominent themes seen throughout exhibitors’ showcased products and the extensive, informative educational programme.

Spotlight On Skin Screen

With climate change impacting skin health and consumers becoming increasingly concerned about melanoma, acne, atopic dermatitis, and other conditions, the demand for products that protect and preserve skin health is on the rise.

This year’s Spotlight On Skin Screen will offer interactive experiences for attendees to touch and test ingredients specially formulated for skin protection, repair, maintenance, and alteration.

Exhibitors including Ashland Singapore, Bloomage Biotechnology Corp, Spec-Chem Industry, MyMicrobiome, IMCD APAC, Galaxy Surfactants, and Clariant Singapore will present and discuss their latest advancements in anti-inflammatory products, the microbiome, probiotics, skin lightening and brightening, blue light therapy, and more.

All showcased ingredients will compete for the prestigious in-cosmetics Asia Awards.

Looking towards future trends

This year’s refreshed Marketing Trends and Regulation Theatre – a space to discover the latest cosmetic industry marketing insights, trends, and regulations – will offer visitors updated, not-to-be-missed insights, with sessions delving into topics such as global beauty, wellness trends in APAC; K-Beauty and C-Beauty, artificial intelligence (AI), botanical resources, and more.

Adding to the vast educational opportunities on offer, the Formulation Lab will return to host live demonstrations on formulating finished products using exhibitor ingredients. In addition, the expert-led Technical Seminars will provide comprehensive overviews of key personal care ingredients shaping the APAC beauty market, their benefits, and scientific substantiation of product claims.

Sarah Gibson, Event Director at in-cosmetics Asia, said: “This year’s in-cosmetics Asia returns at an exciting time; the Asian beauty market is booming, and it’s more influential than ever before. The show will once again act as a key hub connecting the region with broader global markets and help to facilitate collaboration in cosmetic R&D.

In response to last year’s international attendance, we are enhancing our multilingual, digital, and social media promotion across Asia Pacific to attract a continent-wide audience to this R&D epicentre. With growing interest in the region, we are dedicated to making the event a truly multi-cultural gathering for attendees from across the APAC region and beyond.”

“We are thrilled to report the highest visitor and exhibitor satisfaction scores in the history of the show from the 2023 exhibition, reflecting our strongest performance yet. For the first time ever, we’re running out of space at the venue, which is indicative of the market’s flourishing status.

Stay tuned for a major announcement on an exciting collaboration that is set to elevate scientific advancements and shape the future of beauty and skincare.”

*1: https://www.euromonitor.com/article/top-beauty-trends-shaping-asia-pacific-insights-from-china-japan-india-and-south-korea
*2: Euromonitor International

ENDS

Notes to editors:

For further information please contact Olivia Evans or Frankie Banton at the in-cosmetics press office on 020 7240 2444 or in-cosmetics@stormcom.co.uk

Feeling inspired?

Then why not visit one of the in-cosmetics events around the world?

BROWSE SHOWS

The post Asian beauty boom: in-cosmetics Asia 2024 to connect global beauty markets first appeared on in-cosmetics Connect.

Unveiling APAC – an overview of the market for newcomers

Sarah Gibson — Fri, 12 Apr 2024 15:45:07 +0000

Tell us about yourself…

I call Malaysia home now, but I’m originally from Guangzhou, arguably the most vibrant hub of cosmetic manufacturing in China. It truly feels like destiny led me to in-cosmetics!

Over the past 15 years, I’ve led a truly cosmopolitan team across the Asia Pacific region. My role is as dynamic as it gets, blending elements of strategy, sales, operations and marketing.

During show days, you’ll no doubt spot me walking up and down the aisles, always on the look-out for feedback from our participants.

I particularly enjoy having in-depth conversations with R&D experts to understand where our industry’s heading and finding ways of enhancing the show experience for all.

So next time you see me in Bangkok or Seoul, just say hi and let’s have a chat!

We know Asia Pacific’s beauty and personal care industry is thriving, but can you quantify it for us?

Absolutely! The Asia Pacific region stands as a powerhouse in the beauty and personal care industry, boasting a remarkable 32% share of the global market, surpassing both Europe and North America (*1).

Within this landscape, three inevitable giants emerge: China, Japan, and India. But watch this space…

As an example, the Chinese government has recognized Southeast Asia as a prime business investment destination and is actively promoting trade in the region.

Indonesia, Thailand and Vietnam are booming, making APAC the ultimate destination for anyone serious about thriving in this industry!

What is driving the market in the region?

Western visitors returning to the East after a while are often astonished by the rapid economic development in the region. And this is also reflected in a rise in disposable incomes. I recently read a truly surprising fact mentioning that Asia Pacific is set to surpass North America in consumer spending within the next seven years (*2).

In the wake of the pandemic, we’ve seen a sharp increase in sales of personal hygiene products like shower gel (vs solid soap), sanitizers and hand washes.

Moreover, there’s a growing concern in the region about synthetic chemicals in personal care items, leading more and more consumers to seek “safer” alternatives. This shift fuels market expansion for organic and natural products, though not as pronounced as in the West.

In traditional communities, but also amongst Millennial and Gen Z consumers in APAC, there’s a marked interest in heritage and wellness-based formulations, such as ayurvedic, botanical, and herbal ingredients.

What about skincare?

Despite recent research stating that haircare is the most searched for category in the industry in APAC, (*3), skincare still reigns supreme in the region. Asia Pacific dominates the skincare category on the global market.

And the momentum isn’t slowing down. Away from brightening, skin whitening or moisturizing rituals, in the region the focus is on defying ageing due, in particular, to localized demographics.

With Japan now ranking as the world’s second-oldest population and South Korea unfortunately leading with the lowest fertility rate worldwide, the quest for anti-ageing solutions is more relevant than ever before.

What about the influence of social media in the region?

Going back less than ten years ago, I remember that many personal care suppliers totally dismissed influencers’ impact.

Love them or loathe them, and despite their lack of scientific knowledge in most cases, we all know that influencers can significantly affect the popularity of brands – and ingredients by extension. of course.

Educating them is crucial to prevent backlash, as demonstrated by Dow’s successful influencer workshop at in-cosmetics Asia last year. During that presentation, Dow tackled myths and misconceptions, like those surrounding silicones – which can only be a good thing for all of us.

Asia Pacific leads social media usage. True, with 60% of the world’s population it’s bound to be ranking high. For instance, six out of the top 10 countries for Facebook and Youtube usage are in APAC (*5).

Even LinkedIn, generally less popular in the region, sees high usage, with India and China ranking very high despite the latter blocking the platform, whilst WeChat is indispensable in China.

Any particular market to watch in the region?

We’ve had K-beauty, J-beauty, and C-beauty but now the newest star on the horizon is Thailand, shining brightly with a remarkable 14% surge in market size last year.

This upturn, outperforming all other key APAC markets except Hong Kong, underscores Thailand’s burgeoning influence in the region.

Thailand is where creativity meets entrepreneurship and a dynamic, business-friendly environment. While the majority of brands in Thailand are small to medium-sized, there are also a lot of contract manufacturing facilities operating on behalf of multinationals, from Unilever to J & J.

Internationally, Thai brands are also making inroads. Take beauty brand Mistine for instance, the crown jewel of Better Way. As reported by CosmeticsDesignAsia, Mistine has carved a significant market share in China, emerging as the best-selling sunscreen brand nationwide in 2023.

What sets Thai consumers apart is their enthusiasm for experimentation, making the country an ideal test bed and launchpad in the region for brands and suppliers alike.

What are the challenges to expansion in the region and how can you help?

With diversity comes fragmentation, so understanding the local business culture, language and regulations is key. For exhibitors new to this market, we’ve curated a First-Time Exhibitor package designed to facilitate your entry.

Also, for exhibiting personal care ingredients suppliers at in-cosmetics Asia (Bangkok, 5-7 Nov), we strategically direct visitor traffic to your booth by focusing on established show areas.

Among these, the “Spotlight On Skinscreen” zone serves as a dedicated platform for promoting formulated skincare ingredients, while the renowned “Innovation Zone” (for ingredients launched within eight months of the show) offers a prime opportunity to showcase your latest offering.

The event has seen remarkable growth, with the 2023 edition attracting over 11,700 visitors, with 40% hailing from outside Thailand.

To reach this diverse audience, we run multilingual promotions. This year, this includes launching a Thai website as well as online advertising on Baidu, the Chinese equivalent of Google. We also communicate on WeChat and geo-target posts in Asian languages on Facebook and Instagram amongst others.

The market is thriving, it would be a shame not take advantage of it!

Calling all personal care ingredient suppliers….

Want to make your mark in APAC? Contact your local sales representative today

*1. Source: Euromonitor International
*2. Source: Statista
*3. Source: Covalo
*4: Source: fortunebusinessinsights.com
*5: Source: Statista

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Record-breaking in-cosmetics Asia draws 40% international attendance

in-cosmetics group press office, Storm Communications — Thu, 16 Nov 2023 19:26:35 +0000

in-cosmetics Asia, the leading event in the APAC region for personal care ingredients, came to a close on 9 November with record-breaking visitor numbers and 40% international attendance, compared to 32% last year.

Bringing together top-tier suppliers, creators, and thought leaders from around the world, the event marked a significant milestone attracting 11,772 unique visitors, an increase of 16% vs 2022.

Reflecting the industry’s eagerness to engage with the latest advancements and trends in the sector and make the most of what the show has to offer, repeat attendee numbers surged by a third (33%) year-on-year, reaching 17,615.

An international audience

Drawing a diverse and international audience, 40% of visitors hailed from outside Thailand – travelling from the wider Asia Pacific region and beyond – the highest in the Bangkok show’s history.

The exhibition welcomed multinational powerhouses and leading local brands such as Aesop, Amore Pacific, Beiersdorf, Boticario, Emami, Godrej, Himalaya Wellness, Kenvue, Meiyume, Unilever and Paragon to name but a few.

Against this backdrop, a record of 581 personal care ingredient exhibitors showcased their innovations at the event, a 40% rise on the previous year. Among these were industry giants and the world’s top 10 suppliers, BASF, Dow, Croda, Evonik, Solvay, Clariant, Ashland, Lubrizol, Momentive, and DSM-Firmenich underscoring the event’s standing as an essential platform for innovation in Asia Pacific.

A noteworthy 53% (310) of exhibitors stood out for their dedication to sustainability and contribution to the transformation of a greener industry.

Celebrating Asian excellence

Asian suppliers shone brightly at the show’s prestigious Awards, held on the afternoon of 8 November. Claiming 80% of the Spotlight On Formulation Awards, Soho Aneco Chemicals, Nippon Fine Chemical, and Ichimaru Pharcos were just some of the esteemed APAC companies who took home accolades, highlighting the region’s pivotal role in driving innovation and excellence.

Meanwhile, Immunight by Lucas Meyer Cosmetics earned Gold in the Innovation Zone Best Ingredient Award (Actives Category) and Gattefossé’s Emulium Dermolea MB was awarded Gold in the Innovation Zone Best Ingredient Award (Functional Category).

Educational sessions that resonate

Leading speakers and experts from the likes of Mintel, Euromonitor, and others delved into trends, regulations, and techniques offering attendees a comprehensive understanding of the evolving personal care landscape. Across a variety of Marketing Trends & Regulations sessions, Formulation Lab presentations, Technical Seminars, as well as Spotlight On Seminars, the following were particularly popular:

‘Unlocking Southeast Asia’s beauty product shopping trends: The rise of e-commerce‘ by Vishnu Vardhan, Research Manager, Euromonitor International.
‘Understanding Gen Z: Beauty’s shapeshifters’ by Sienna Piccioni, Head of Beauty, WGSN
‘Beauty and personal care trends 2024: South APAC – Unlocking the future of beauty’ by Kinshen Chan, Senior Beauty & Personal Care Analyst, Mintel
‘O/W waterproof mineral sunscreen with biodegradable emulsifier’ by Haruna Sawaguchi, Formulation Development Group, Nikko Chemicals
‘How to enhance your V-neckline beauty’ by Ivan Marcos, Sales Manager – APAC, LipoTrue
‘Biomimetics: Unveiling the future of bio-tech beauty’ by Carmen Gutierrez, Global Technical Specialist, IMCD Beauty & Personal Care, IMCD
‘Sustainable haircare collection’ by Pornpan Singhapantu, Associate Technical Service & Development Scientist, Dow Company

The Spotlight On showcase placed significant emphasis on sustainability and haircare, reflecting the industry’s growing commitment to eco-friendly practices. In addition to the display of ingredients aligning with these themes, an open theatre was introduced to give attendees the opportunity to enhance their understanding by combining the visual experience of exploring formulated ingredients with attending the informative seminars.

Notable sessions included ‘Instant crush: Natural silicone identical haircare active with 5 benefits’ from Simge Gürsoy, Technical Marketing & Sales Specialist, Normactive and a keynote on ‘Green chemistry method for haircare’ from Joonho Choi, Ph.D., Researcher & Pharmacist, Material Research Lab, AmorePacific R&D Unit.

Innovation Zone

The highly anticipated Innovation Zone once again served as the hub for new product development, showcasing 87 cutting-edge ingredients launched within the last eight months from the likes of Ashland, BASF, Dow, Galaxy Surfactants, Lubrizol amongst others. The renowned Zone provided a comprehensive overview of the industry’s latest advancements with a particular emphasis on skincare, suncare, haircare, and decoratives.

Sarah Gibson, Event Director of in-cosmetics Asia commented: “The event has once again proven itself to be the epicentre of creativity, collaboration, and inspiration within the APAC beauty and personal care ingredients sector. The record-breaking number of international visitors and exhibitors, and the outstanding performance by Asian suppliers, continue to cement the event’s standing as a focal point for beauty professionals. We’re proud to have created a platform that not only celebrates achievements but also propels the industry towards a more innovative and sustainable future.”

in-cosmetics Asia returns to the Bangkok International Trade & Exhibition Centre (BITEC) on 5-7 November 2024. For more information, please visit the website.

ENDS

About RX (Reed Exhibitions)

RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face-to-face events by combining data and digital products to help customers learn about markets, source products and complete transactions at approximately 400 events in 22 countries across 42 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. www.rxglobal.com

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Reinventing masculinity: Men’s grooming in APAC

in-cosmetics group press office, Storm Communications — Wed, 15 Nov 2023 10:55:32 +0000

In the heart of the bustling APAC region, a quiet revolution is taking place. Men, once known for their stoic approach to personal care, are embracing a new era of self-expression and grooming. Traditional masculinity is evolving, and it’s become evident in the realm of men’s grooming and cosmetics.

Today, younger men across the region are exploring a new world of self-care comprising skincare, haircare, shaving care, and cosmetics as a result of social media, social movements, self-empowerment, and more.

Historically, the Asian male grooming market has been relatively small with personal care companies understandably focusing their efforts on the more lucrative female segment.

But as the industry has been forced to broaden its offering to suit today’s more modern male audience, the market value has rocketed; in 2022, the sector was estimated to be worth USD $36.93 billion and is now projected to reach USD $56.6 billion towards the end of this decade[1].

This year’s in-cosmetics Asia show in Bangkok, Thailand honed in on the transformation of manhood and masculinity via grooming and self-care.

One-size-fits-all

In the not-so-distant past, there was limited choice in male grooming products, from basic bar soaps to the trusty 3-in-1 wonder that promised to tackle face, hair, and body in one handy bottle, forcing many men to conform to a rigid and rather dull mold.

Today, as society more readily recognises diverse expressions of masculinity, men have access to a much wider product spectrum.

One pioneer in this space is Two Dudes, an award-winning natural skin and body care products supplier from New Zealand. The two founders struggled with the existing product offer for men, finding it “difficult, confusing, and embarrassing”, so they embarked on their own journey to provide natural care to thousands of men across the world.

Lavish routines

The influence of social media and the level of self-consciousness it has generated has no doubt played a role in highlighting skin and hair differences globally.

Amongst Asian consumers, these typically include naturally paler, more hydrated skin which can be more prone to hyperpigmentation, melasma, lentigines, and freckles.

According to Mintel, Asian male consumers are becoming increasingly more aware of their appearance and in this region, skin health can be regarded a symbol of overall health, higher social status and professionalism[2].

Further research from Mordor Intelligence attributes part of the market growth to the high density of young men in the urban clusters of the APAC region, who typically have greater disposable incomes, resulting in the adoption of habits that tackle any personal care concerns and allow access to additional self-care habits including pedicures, facials, aromatherapy, and more[3].

Remote working

While some say the pandemic ‘dampened’ the male grooming and skincare markets[4], others believe the inception of remote working made men in Japan more conscious about their appearance during video calls[5].

In response, Shiseido created an AR filter specifically for men including lip balm, eyebrow pencil, concealer, and BB cream to help men look “sharper” and “more put together” for their video meetings[6].

What was on show at in-cosmetics Asia

Honing in on the transformative changes in the APAC region’s grooming and cosmetics industry, this year’s in-cosmetics Asia event featured a host of exhibitors providing leading innovations to the male grooming market.

BIOGRÜNDL, S.L. showcased its natural facial hair growth retardant, BARBER RETARD, based on the combination of three plant extracts: Arnica montana (Arnica), Hypericum perforatum (St. John’s wort), and Lamium album (White nettle), which complements and enhances the inhibitory action on the division and growth of hair germ cells.

Lipotrue introduced its N_llscent which immediately gets rid of the isovaleric acid smell from feet and armpits. It also showcased its Neøclair Pro, an antioxidant amplifier via NRF2/ARES pathway that offers 360º pollution protection.

Lamberti SpA exhibited its ESAFLOR® PFT, a cationic bio-based derivative of guar gum, specifically developed for clear formulations, offering light conditioning properties, ideal for volumizing and conditioning shampoos while also improving hair brightness.

Sarah Gibson, Event Director for in-cosmetics Asia, commented: “As the industry acknowledges that the transformation of the male grooming and skincare market is not merely a trend, more a cultural revolution, suppliers should look to grasp the opportunity with both hands. Today’s society is far more accepting and encouraging of self-expression and diversity, so we expect the wider personal care market we know today will look very different in the years ahead. We look forward to supporting this change at this year’s show and in the years to come.”

To learn more about the companies who exhibited at the show, visit the website

(1) https://www.blueweaveconsulting.com/report/asia-pacific-mens-grooming-products-market

[2] Asian man-nerisms: New opportunities in male grooming | Mintel

[3] Asia Pacific Men’s Grooming Products Market Size & Share Analysis – Industry Research Report – Growth Trends (mordorintelligence.com)

[4] Male Grooming & Skincare in Asia | GMO Research (gmo-research.com)

[5] How Asia trends are evolving the game of men’s beauty | Croda Personal Care

[6] https://www.timeout.com/tokyo/news/shiseido-releases-ar-makeup-filter-for-men-to-use-during-zoom-meetings-032521

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Tradition meets innovation: Japanese beauty

in-cosmetics group press office, Storm Communications — Fri, 27 Oct 2023 09:09:23 +0000

Japan has long been revered for its approach to beauty, driven by the country’s rich history and culture.

Considered to be one of the more sophisticated markets, the Japanese approach to beauty, J-Beauty, is characterised by meticulous attention to detail, a dedication to innovation, and a reverence for tradition.

Routines such as Geisha beauty, onsen bathing, oil cleansing, and the use of natural ingredients, have all stood the test of time, extending out into Western cultures today.

The Japanese cosmetics and personal care market is one of the largest globally, just after the US and China[1], with a market size of USD31.16 billion and projected to reach USD35.90 billion in five years[2].

Well-known Japanese brands such as Shiseido, Bioré, Clé de Peau Beauté, Kose Corporation, SK-II, and many others have earned a well-deserved reputation for excellence, helping Japan stand at the forefront of global beauty.

While the foundation of Japanese beauty remains rooted in tradition, consumers’ modern-day personal care preferences and socioeconomic factors are changing the direction of the industry.

Redefining perfection

In addition to its own well-known brands, a substantial portion of Japan’s cosmetic imports come from South Korea and China.

According to Harumi Suzuki, Marketing Div at NIKKOL GROUP Nikko Chemicals, these neighbouring countries are having a direct influence on Japanese consumers.

Among the myriad of K-Beauty trends sweeping the globe, Suzuki cites the ‘Ulzzang’ makeup trend as a particularly significant influence on Japanese consumers. Translated as “best face” in Korean, Ulzzang is a makeup trend that focuses on achieving a doll-like appearance with clear, youthful, and dewy skin and ‘puppy dog eyes’.

Now, Suzuki says, Japanese consumers are looking towards China for the next trend. ‘Chaiborg’, a blend of ‘China’ and ‘cyborg’ is a captivating fusion of Chinese tradition and cyborg-inspired innovations, with the goal being to achieve a look so flawless and otherworldly, that it borders on inhuman[3].

“Chaiborg is gaining popularity on YouTube and TikTok following South Korea’s Ulzzang makeup trend,” he said. “This spread created an opportunity for Asian cosmetics to be accepted by the younger Japanese generation. Since SMS can instantly share content globally by transcending language barriers, Asian cosmetics make a buzz among Gen Z and then become popular with other generations in Japan.”

As the media and internet continue to accelerate beauty trends, this fusion of Chinese tradition and futuristic cyborg-inspired interest is redefining the Japanese concept of perfection.

Gentle on skin and the planet

While Japanese culture has long been associated with an impeccable sense of beauty, climate change and shifting weather conditions are increasingly posing challenges to this overall pursuit of perfection.

Japan, like many nations, is experiencing the effects of global warming; According to the G20 Climate Change Atlas, Japan stands to lose 3.72% of its GDP by 2050[4].

A perfect storm of rising temperatures and humidity, increased pollution, and changes in weather patterns have all given rise to a new set of beauty concerns. Nikko Chemicals’ Suzuki said Japan’s increasingly “humid summers” are causing Japanese consumers to “suffer from makeup collapse, enlarged pores and excessive sebum secretion due to high temperatures.”

He said: “Due to global warming, Tokyo recorded 86 days in 2023 with temperatures above 30 degrees. As a result, it’s getting more difficult to maintain the skin barrier function because air conditioner use creates dry, low humid conditions and causes skin fatigue due to temperature differences. We think there are great opportunities for growth in makeup items with water/sebum resistance and skincare with sebum care, which are strengths of SEA cosmetic products.”

Many consumers are also becoming increasingly conscious of ingredients with their sensitive skin issues in mind. According to Suzuki, sensitive skin has been reported by a large portion of the population. “In a research report by TPC Marketing Research, ‘Survey on Women’s Awareness and Situation Regarding Scalp and Hair’, 51.2% of females mentioned ‘I have sensitive skin’ and 67.6% of those women answered that their scalp is sensitive.

The number of consumers who self-declare that they have sensitive skin has increased 55% in two decades globally and this tendency is the same in Japan,” he explained. “Many consumers say they have sensitive skin on both their face and scalp, and the report suggests there are many complaints about rough scalp, especially among people who dye their gray hair. We think that countermeasure solutions are needed to take care of sensitive skin conditions in various areas.”

As consumers opt to avoid fragrances, harsh preservatives, and allergens, gentler ingredients that focus on hydration and skin barrier repair will continue to be a focus for the industry. According to Reiko Hasegawa, Senior Beauty and Personal Care Analyst at Mintel Reports Japan, traditional and natural ingredients such as Vitamin C “resonate well with Japanese consumers”.

“[They] appreciate upgrades in products and ingredients, but it often takes a while for them to trust new ingredients,” he advised. “Besides hyaluronic acid and collagen, Vitamin C is a favoured ingredient for its perceived safety and protection against skin damage. This presents an opportunity for brands to leverage Vitamin C’s potential and its derivatives to enhance safety and efficacy in skincare products.”

Sleeping your way to beauty

Further supporting the country’s holistic approach to skincare, according to Mintel, Japanese consumers are big believers in the power of beauty sleep.

While reports have shown the Japanese typically get less sleep per night than Western cultures[5], the link between sleep and beauty has taken centre stage. Hasegawa said there is a “growing focus” on the intersection of beauty and sleep which is being translated into the personal care industry. “Over half (54%) of Japanese consumers are saying they prioritise a good night’s sleep to enhance their appearance,” he said. “[Here], there are opportunities for brands to capitalise on the concept of beauty sleep and emphasise the importance of developing a nighttime skincare routine to support and maintain healthy-looking skin.”

In today’s ever-connected ‘always switched on’ world, more brands are beginning to focus on overnight skincare rituals, offering products with ingredients designed to improve sleep quality and maximise skin’s natural regeneration while we sleep.

Leading personal care ingredient manufacturer, Lucas Meyer Cosmetics, for example, will be showcasing its latest Immunight ingredient, a green-processed oil-soluble lavandin extract designed to reduce the effects of poor-quality sleep on skin, boosting nighttime skin recovery and targeting the improvement of sleep quality by inhalation of olfactory compounds at this year’s in-cosmetics Asia.

In addition, the company’s Regenight also increases nighttime recovery and boosts melatonin regenerative and protective pathway to improve skin regeneration and reduce daily damage. Also at the event will be ImDerma Laboratories Co., Ltd’s Imdermalab ® ArMorpheus, which effectively relaxes brain waves and assists sleeping efficiency by up to 81%.

The Japanese beauty and personal care industry has masterfully harnessed its heritage and combined it with modernity to create an industry that exemplifies grace and sophistication to the world. Its unique approach, combining tradition with innovation, a minimalist philosophy, traditional ingredients, and cutting-edge research and development, has resulted in a beauty market that is unmatched in its elegance.

This year, in-cosmetics Asia is poised to host 22 leading Japanese suppliers set to unveil their latest creations aimed at addressing a myriad of current trends, including Nikko Chemicals, Miyoshi Kasei, Ogawa & Co., Ltd., Yamakawa & Company, Ltd., Ikeda Corporation and more.

Nikko Chemicals will showcase NIKKOL LECINOL® MFL, a highly safe multi-functional ingredient that can improve skin barrier ability, protect against pollution-induced damage, suppress pore enlargement due to immature differentiation, and use nerve cell mechanisms for care. Meanwhile, Miyoshi Kasei, global leader in the development and manufacture of surface treated pigments and mineral fillers, will introduce MiyoNAT CAI, its next generation acylated amino acid treatment compatible with various oils used in cosmetics thanks to its superior dispersibility and colour development.

in-cosmetics Asia will return to Bangkok, Thailand from 7-9 November 2023. For more information or to sign up for the event, visit the website.

[1] Reference
[2] Reference
[3] Reference
[4] Reference
[5] Reference

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Building bridges in Bangkok

in-cosmetics — Wed, 30 Aug 2023 14:43:35 +0000

(Sponsored Content)

The Personal Care Global team will be out in force at the 2023 renewal of in-cosmetics Asia to meet as many people as possible over the three days of the show.

Editor Tim Probert, business manager Chris Vincent, publisher Geoff King and publishing director Trevor Moon will be at stand C100 to discuss future editorial and advertising opportunities in the magazine and online, as well renew old acquaintances. We cannot wait to meet you.

While there, there is an opportunity to pick up free copies of the October 2023 and November 2023 issues of Personal Care Global magazine, which are both packed with the latest industry news, views, features and formulations.

In addition, there will be an opportunity to get the latest edition of our wildly popular series of Little Books: Little Book of Sustainable Ingredients Volume 2. Also to hand will be Little Book of Natural Ingredients Volume 4, which launched earlier in the year at in-cosmetics Global.

The Little Books contain around 200 pages of the latest formulations from the world’s leading personal care ingredient producers

The formulations reflect the fast-changing world of skin care, from anti-ageing facial care to body care, from creams to bars, serums and sprays, from day care to night care.

It is no exaggeration to say our Little Books fly off the shelves, so be sure to visit the stand early to ensure you get hold of a free copy.

Meanwhile, Personal Care Global is delighted to once again be the media partner for the prestigious Formulation Lab.

The Formulation Lab, sponsored by Namsiang, allows R&D and lab staff of cosmetics brands, contract manufacturers, private labels and indie brands to take a deep dive into the technical applications and formulations using selected ingredients.

Day one will see Nikko Chemicals demonstrate how to make an O/W waterproof mineral sunscreen with biodegradable emulsifier while Kobo will show how to adjust a formulation to create three face products with different textures.

Other Formulation Lab participants include Ashland, Clariant, Gattefossé, IOI Oleo, Innospec, Elementis, Lucas Meyer Cosmetics and Shieling Laboratories.

If you are unable to visit us in person at in-cosmetics Asia, don’t despair! Copies of the magazine will be available at the show in the various distribution bins.

And if you can’t make in-cosmetics Asia at all, our website is the primary source of information for formulators looking for news, technical articles, formulations and suppliers.

While there, you can sign up for digital copies of the magazine as well as our weekly newsletters sent to around 20,000 opt-in subscribers.

Via email, we can be reached at editorial@personalcaremagazine.com. We look forward to seeing or hearing from you soon!

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