in-cosmetics | in-cosmetics Connect https://connect.in-cosmetics.com The in-cosmetics Group is the meeting point and learning hub for the personal care development community worldwide Fri, 01 Aug 2025 06:09:31 +0000 en-GB hourly 1 https://connect.in-cosmetics.com/wp-content/uploads/2020/05/cropped-INCOS-Group_60x60_Logo-32x32.png in-cosmetics | in-cosmetics Connect https://connect.in-cosmetics.com 32 32 120263668 Coming up https://connect.in-cosmetics.com/regions/virtual-events/calendar-of-events/ https://connect.in-cosmetics.com/regions/virtual-events/calendar-of-events/#respond Fri, 01 Aug 2025 07:56:00 +0000 http://ec2-52-48-9-53.eu-west-1.compute.amazonaws.com/?p=9078 LAUNCHES, TRENDS AND MORE If you are keen to learn about the latest ingredient launches, formulation expertise or trends in personal care, check out our range of live events as well as live and on-demand webinars. Enjoy these face-to-face or in the comfort of your home, lab or office!   NEXT LIVE EVENTS COMING UP […]

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LAUNCHES, TRENDS AND MORE

If you are keen to learn about the latest ingredient launches, formulation expertise or trends in personal care, check out our range of live events as well as live and on-demand webinars. Enjoy these face-to-face or in the comfort of your home, lab or office!


 

NEXT LIVE EVENTS COMING UP

 

With events taking place around the world in 2024, take this opportunity to meet the personal care ingredient community face-to-face…

Dates:

 

Visit the portfolio website


WEBINARS ON-DEMAND

From the microbiome to cannabinoids, J-beauty ingredients or the joy of plumping, check out our wide range of on-demand webinars going back several years. 

View previous webinar sessions and tune in on-demand 

 

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Why Fullerene? Anti-ageing made in Japan https://connect.in-cosmetics.com/ingredients/why-fullerene-anti-ageing-made-in-japan/ https://connect.in-cosmetics.com/ingredients/why-fullerene-anti-ageing-made-in-japan/#respond Mon, 26 Aug 2024 06:32:03 +0000 http://ec2-52-48-9-53.eu-west-1.compute.amazonaws.com/?p=11468 (Sponsored Content) – Q&A with Gentaro Hayashi, CEO of Vitamin C60 Can you please explain to us what makes fullerene such high performance materials?  Fullerene is the super antioxidant for anti-ageing with strong, long-lasting, and stable features and, interestingly, the professors who discovered Fullerene received the Nobel Prize in Chemistry in 1996. Fullerene can be […]

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(Sponsored Content) – Q&A with Gentaro Hayashi, CEO of Vitamin C60

Can you please explain to us what makes fullerene such high performance materials? 
Fullerene is the super antioxidant for anti-ageing with strong, long-lasting, and stable features and, interestingly, the professors who discovered Fullerene received the Nobel Prize in Chemistry in 1996. Fullerene can be expected to have an antioxidant effect more than 250 times that of vitamin C. We have focused on Fullerene for more than 15 years and are held in high esteem by dermatologists and manufacturers alike.
Clinical tests have been done on the efficacy of Fullerene on age spots, wrinkles, acne, skin barrier function, pore tightening, and even more. By formulating with Fullerene ingredients you can produce high-performing, anti-ageing cosmetics.

Why are fullerenes so popular in South-East Asia?
Our Fullerene ingredients are popular in Japan, China and other Asian countries because of their high functionality and high safety coupled with Japanese quality. It is also praised for its abundant collection of highly reliable clinical data. Most clinical trials are the result of joint research with university professors and cosmetic dermatologists, and many trials have been published at academic conferences and also published as papers.
We also approach consumers by posting our articles on social media. We are carrying out promotional activities to raise consumer awareness of Fullerene.
Last year, our ingredient, Radical Sponge received its halal certification. We think that having obtained Halal certification makes it easier to formulate our ingredients in products that are targeting a worldwide audience.

You are launching five more Fullerene products this year, tell us more about these… 
This October, we are planning to launch 5 new ingredients containing naturally-derived Fullerene. We spent almost 5 years developing the naturally-derived Fullerene and this naturally-derived Fullerene is produced from the cedar of domestic forests that are well managed for sustainability. We produce our naturally-derived Fullerene by using hydroelectric power. The use of a clean energy source means the manufacturing process is also environmentally friendly. For manufacturers, our ingredients are packaged in an aluminium pouch, which can reduce the volume of industrial waste.
In short, our new Fullerene ingredients are the strongest antioxidant ingredient for ageing care, with natural, high-performance, sustainable and eco-friendly properties.

Tell us more about the benefits of incorporating these naturally-derived Fullerene into formulations
Our fullerene ingredients are UV, heat and pH stable and easily blended into any cosmetic formulation. Our ingredients are easy to formulate and are mixed into various items from skincare to make-up and these are all available for customers via our formulation guidelines.
As mentioned above, our ingredients are multi-functional with high quality so our Fullerene ingredients are the best solution for “Anti-Ageing”, “Clean Beauty” ,”J-Beauty” and “Sustainable” concepts.

Want to find out more? Check out Vitamin C60’s rangeThe post Why Fullerene? Anti-ageing made in Japan first appeared on in-cosmetics Connect.]]> https://connect.in-cosmetics.com/ingredients/why-fullerene-anti-ageing-made-in-japan/feed/ 0 11468 Exploring in-cosmetics Global 2024 highlights: where eco-sustainable beauty meets innovation https://connect.in-cosmetics.com/trends-en/exploring-eco-sustainable-beauty-where-sustainability-meets-innovation-highlights-from-in-cosmetics-global-2024/ https://connect.in-cosmetics.com/trends-en/exploring-eco-sustainable-beauty-where-sustainability-meets-innovation-highlights-from-in-cosmetics-global-2024/#respond Fri, 10 May 2024 07:22:39 +0000 https://connect.in-cosmetics.com/?p=21854 Ana Quevedo, a cosmetic consultant & claims specialist visited in-cosmetics Global in Paris in April 2024 and here’s her independent account. In recent years, sustainability has become a major focus as consumers become more environmentally conscious. The cosmetics industry has undergone a profound transformation reinventing traditional approaches where sustainable beauty, innovation, ethics, and environmental responsibility […]

The post Exploring in-cosmetics Global 2024 highlights: where eco-sustainable beauty meets innovation first appeared on in-cosmetics Connect.]]> Ana Quevedo, a cosmetic consultant & claims specialist visited in-cosmetics Global in Paris in April 2024 and here’s her independent account.


In recent years, sustainability has become a major focus as consumers become more environmentally conscious.

The cosmetics industry has undergone a profound transformation reinventing traditional approaches where sustainable beauty, innovation, ethics, and environmental responsibility converge to shape the cosmetics industry committed to preserving our planet.

My goal today is to keep you up to date with the latest trends in sustainability and industry perspectives after in-cosmetics Global 2024.

I’d like to highlight that the world’s largest event in cosmetic ingredients is not just about showcasing beauty trends and technologies, ingredients innovations, and formulations. It is about working together towards a sustainable approach to deliver sustainability-driven solutions and green innovations for a more sustainable future in the cosmetics and personal care industry.

I want to immerse you in the latest trends in sustainable beauty during this exciting 3-day show in Paris, the picturesque capital of France. I explored the new launches from the Innovative Zone to the Sustainability Zone.

This article will give you an insight into the current landscape of sustainability in the cosmetics industry – let’s dive in!

The Sustainability Zone and sustainable ingredients approach

As a biologist, I couldn’t get enough of the Sustainability area – such an inspiring showcase with an environmental and social focus!

In addition, attendees were able to participate in the free-to-attend sessions at the Sustainability Theatre and also a one-day program, the Sustainability Zone Forum, hosted by The Green Chemist Consultancy.

Here, with experts in “green” cosmetic formulations and manufacturing, the forum focused on sustainable innovations (cosmetics ingredients and packaging) that reduce environmental and social impact

Green horizons: Embracing sustainability every step of the way

In terms of “green” cosmetic formulas and environmentally friendly manufacturing practices, the Sustainability Zone Forum focused on ingredients and production processes, both in terms of minimizing the impact on the environment.

One of the presentations on the final day that explored a unique way of embracing sustainability was the session by Kaffe Bueno.

Why is everyone talking about this company? Because this Danish manufacturer of recycled coffee ingredients is the world’s first coffee biorefinery to offer recycled multifunctional ingredients as an alternative to traditional ingredients.

Well, I want to talk about them too, because the Co-Founder and CCO of Kaffe Bueno, Alejandro Franco, spoke at the Sustainability Theatre during the show inviting us to “accelerate the transition to natural ingredients”.

Alejandro invited us to change the rules of the game with his upcycling ingredient approach, seeking sustainable solutions without compromising performance and accelerating the transition to sustainability in the personal care industry.

Kaffe Bueno also won the Rising Star Award for environmental responsibility and positive social impact through its upcycled solutions. Bravo to the whole team!

The Rising Star Award category recognized only first or second-year exhibitors, and among the list of 10 companies, another company on this list showing product innovation that caught my eye was the Spain-based company Roka Furadada.

This company is well-known for its innovative active ingredients and skincare solutions related to photoprotection, with low toxicological and environmental impact.

Another Spanish start-up on the rise at the show was Advanced Dispersed Particles, a manufacturer of non-nanometric mineral UV filters, which presented its latest product under the slogan “Look after Yourself, Look after your World.

These eco-initiatives underline the commitment to sustainability and environmental responsibility to ensure minimal impact on the ecosystem in the cosmetics industry.

Today, cosmetics companies aim to create products that are safer for both consumers and the environment, and to meet ethical standards.

In addition to ingredient sourcing, manufacturing green cosmetics also involves minimizing energy consumption and waste generation. Companies can invest in renewable energy sources, such as solar or wind power, to reduce their carbon footprint. They can also implement recycling programs and use biodegradable packaging to minimize waste.

Creating a more sustainable world

Overall, the trend towards “sustainable cosmetic” reflects a growing awareness and the rise of conscious consumers attracted to sustainability within the beauty industry.

Consumers are increasingly seeking out products that align with their values of environmental responsibility, driving cosmetics ingredients manufacturers to innovate and adopt more eco-friendly approaches.

Having the opportunity to attend the Awards at the end of the first day, I enjoyed the Green Ingredient Award (in association with Ecovia Intelligence), which rewarded the cosmetic ingredients that play a key role in the pursuit of sustainability.

The Gold award went to SpruceSugar by Boreal Bioproducts, a company based in Finland with a business model that focuses on the forefront of sustainability, circular solutions and wood-based bioeconomy. Bravo!

The Silver award went to Perfectyl Biofunctional by Ashland, and the Bronze went to LignoGuard Aqua 20 – a bio-based SPF booster – by Lignovations. This young company was founded in 2021 creates a functional ingredient from biomass promoting a society in harmony with the environment.

The latest innovations in ingredients: sustainability at the forefront

The Gold award in the Innovation Zone Best Ingredient category went to the German company Evonik, for the functional ingredient Ecohance Remo XP. Evonik has been recognized for its sustainable approach, highlighting sustainability as a focal point of this year’s in-cosmetics Global show.

As we look ahead to 2025, what can we expect from the cosmetics industry?

The answer lies in a continued commitment to new developments and innovations that prioritize the well-being of our planet, with sustainability at the forefront of our collective goal. After all, there is no Planet B. Let’s work together to accelerate sustainable beauty and a greener future for the cosmetics industry.


Ana QuevedoAna Quevedo is a Spain-based biologist with 9 years’ immersive experience in the EU, the UK, and Latin America cosmetics industry. She has cultivated a profound passion for cosmetic science, and over the years, her professional journey has been marked by an unwavering commitment to mastering the intricacies of skin biology, product safety and efficacy, marketing claims, and regulatory affairs within the cosmetics field.

Her career has been defined by a relentless pursuit of knowledge and a dedication to staying at the forefront of industry trends. With a comprehensive understanding of skin biology and a keen eye for emerging beauty trends, she specializes in crafting engaging and informative content that resonates with audiences. Driven by a curiosity for the latest advancements in cosmetic science and a deep-rooted appreciation for natural and sustainable beauty, she is constantly exploring new horizons and pushing the boundaries of innovation to make meaningful contributions to the ever-evolving landscape of the cosmetics industry.


Feeling inspired?

Then why not visit one of the in-cosmetics events around the world?

BROWSE SHOWS

 

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Provital’s take on caring, sustainability and the tech neck syndrome – Q&A https://connect.in-cosmetics.com/ingredients/provitals-take-on-caring-sustainability-and-the-tech-neck-syndrome/ https://connect.in-cosmetics.com/ingredients/provitals-take-on-caring-sustainability-and-the-tech-neck-syndrome/#respond Fri, 01 Sep 2023 10:01:00 +0000 http://ec2-52-48-9-53.eu-west-1.compute.amazonaws.com/?p=11602 (Sponsored content): Interview with Ricard Armengol, CEO, Provital Earlier this year, Provital unveiled a wonderfully named new ingredient, followed by a  new corporate identity so we caught up with their CEO Ricard Armengol to find out more… Why did Provital decide to rebrand? We believe that care means taking action. Just like our products (CareActives™ […]

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(Sponsored content): Interview with Ricard Armengol, CEO, Provital

Earlier this year, Provital unveiled a wonderfully named new ingredient, followed by a  new corporate identity so we caught up with their CEO Ricard Armengol to find out more…


Why did Provital decide to rebrand?

We believe that care means taking action. Just like our products (CareActives™ and CareMotives™) do as they are active ingredients and natural extracts dedicated to skincare and haircare. This is also reflected in our company’s strong commitment to ethical and sustainable development. It’s about caring for communities, the planet and humanity, from our internal teams to the final consumer. We really wanted to give expression and visibility to that powerful purpose.

So tell us more about your new manifesto…

“A commitment to care that turns into action”. This is all about the combination of science and technology, the collaborative spirit, the agile and effective work dynamics, the eagerness to offer inspiration and create emotions, and our belief in the diversity of beauty…These elements were part of the essence of our company and gave life to the brand’s new narrative. They were key in defining the tone of voice and personality of our brand. The narrative is being conveyed through a purposeful and engaging tagline: Do Care. This is a clear, firm and concise statement that reinforces Provital’s conviction. This proposal invites customers, competitors and the entire industry to take action for care.

Can you give us an example of how this manifesto is being put into practice, for example in the field of sustainability?

Our “Mujeres y Ambiente” project (“Women and the Environment” in English) in La Carbonera (Querétaro, Mexico) has been awarded the Equator Prize2020, organized by the Equator Initiative within the United Nations Development Programme.

This women-founded and women-led association has been working to develop and market cosmetics based on local plants including a new Nagoya Protocol-compliant natural active ingredient.

The association also supports women entrepreneurs to grow their agricultural micro-businesses, and engages in biodiversity conservation, restoration, stabilization of soils, and nursery cultivation.

Provital is proud to be an active part of this initiative that advances nature-based solutions for local sustainable development

Can you also tell us a little more about Provital’s Strategic Plan for 2030?

Our plan has been designed to serve as a guide for a profound transformation of the company in the coming years. It includes clear objectives for growth and consolidation in the market as a benchmark in assets always based on our values. The plan will be communicated to the market at the end of the year. We have a well-defined roadmap and set of milestones to 2025 and 2030… Rebranding is only the beginning…

Earlier this year you launched “Wonderage”  a new active which, as the name implies, celebrates maturity. What can formulators look forward to?             

Wonderage is naturally-derived – it is extracted from the monk fruit.  The beauty of it is that it balances the epigenetics of mature skin. It has also been  shown to combat the dreaded tech neck syndrome, quite a topical complaint as people are working from home and arguably spending longer in front of their screens than ever before! Plus it improves the dermal structure by boosting endogenous hyaluronic acid whilst strengthening collagen fibers. It ticks all the boxes by responding to the needs of mature skin, whether we are talking luminosity, hydration and density. In addition, it reduces wrinkles on eye contour and the neck. The A-I powered tests we ran with volunteers showed that 67% of them felt delighted with the product – we believe that happiness is the key to beauty, so this is certainly a very positive outcome! Last but not least, Wonderage is halal-certified as well as Cosmos, vegan and China IECIC compliant so it has worldwide appeal!

Power your formulations with Wonderage. Find Wonderage at in-cosmetics Global, in-cosmetics Asia and in-cosmetics Latin America.

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in-cosmetics Asia returns to Bangkok to deliver fresh look at market trends and ingredient innovations https://connect.in-cosmetics.com/news-category/in-cosmetics-asia-returns-to-bangkok-to-deliver-fresh-look-at-market-trends-and-ingredient-innovations/ https://connect.in-cosmetics.com/news-category/in-cosmetics-asia-returns-to-bangkok-to-deliver-fresh-look-at-market-trends-and-ingredient-innovations/#respond Tue, 09 Aug 2022 15:40:24 +0000 https://connect.in-cosmetics.com/?p=18148 Registration is now open for in-cosmetics Asia – the leading event in the Asia Pacific (APAC) region for personal care ingredients. More than 400 exhibitors are anticipated to join the line-up, with more than 9,000 attendees expected to head to the Bangkok International Trade & Exhibition Centre (BITEC) from 1-3 November 2022, making this year’s […]

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Registration is now open for in-cosmetics Asia – the leading event in the Asia Pacific (APAC) region for personal care ingredients. More than 400 exhibitors are anticipated to join the line-up, with more than 9,000 attendees expected to head to the Bangkok International Trade & Exhibition Centre (BITEC) from 1-3 November 2022, making this year’s event one of the most eagerly anticipated yet.

Widely recognised for its thriving personal care and cosmetics market, the APAC region remains the largest in the beauty and personal care sector, accounting for 36% of the global market. It has long represented the epicentre of innovation, spearheading some of the world’s biggest beauty trends thanks to its innovative approach to new products and ingredients. Helping to put this innovation under the spotlight, in-cosmetics Asia will provide a platform to connect the regional and global personal care community with a host of comprehensive and cost-effective business and networking opportunities.

New exhibitors demonstrate fresh approaches to beauty

Among the new exhibitors heading to Bangkok from 1-3 November, will be Singapore-based Sequential Skin – a biotech start-up and creators of the world’s first at-home microbiome skin test. The skin patch testing kits use gene sequencing technology to assess overall skin health, considering genetic predisposition and a person’s current skin microbiome.

Technology will also be at the forefront on the Cellicon Lab stand. The Korean bio-venture company specialises in dermal delivery technology of topical therapeutics. Its revolutionary peptide technology, PermeaCell, is designed to penetrate the stratum corneum (SC) by intercellular and the epidermis by cell-to-cell transmission.

Hailing from Malaysia, Sime Darby Oils Nutrition – the world’s largest producer of certified sustainable palm oil – will be on hand to offer insights into sustainable practices in the palm oil sector and its approach to palm oil production, which is in line with the United Nations Sustainable Development Goals (UN SDGs).

Meanwhile, Thailand’s Thai Flavour and Fragrance (TFF) will showcase its extensive portfolio of personal care and fine fragrances; and India’s AVT Natural, a leading manufacturer of plant-based extracts and natural ingredient solutions, will demonstrate how brands can respond to calls for cleaner alternatives in cosmetics and personal care products.

Putting the hottest new ingredients under the spotlight

With such an array of new companies joining the line-up, the show’s popular Innovation Zone will once again provide an invaluable snapshot of some of the most innovative new ingredients and formulations to hit the market. Sponsored by Mibelle Biochemistry, the Innovation Zone will feature dedicated areas for active and functional ingredients, showcasing ingredients from Croda, Ichimaru Pharcos and Chemyunion and more, while further facilitating sourcing opportunities for attendees.

Furthermore, this year’s Spotlight On dedicated product display will focus on three developing sectors:  Fragrance, Healthy Skin and Make Up. Attendees can discover an extensive range of formulated ingredients relating to these popular product categories, with exhibitors including Cargill, Givaudan and DSM confirmed to offer attendees a hands-on, live sensory experience.

A packed schedule of market insights and learning opportunities

With thousands of personal care professionals including R&D specialists, formulators, chemists, marketers and indie brand owners in attendance, the 13th edition of in-cosmetics Asia will also deliver unrivalled educational opportunities.

The comprehensive Marketing Trends & Regulations programme will define industry trends for professionals from across the new product development process. Confirmed topics include Ageless beauty and the evolution of anti-ageing to embracing ageing by S&J International Enterprises; Conquering beauty e-commerce: innovation and reinvention by Azarine Cosmetic; Disrupting the Beauty Landscape – the role of Gen Z and Millennials by Flying Fish Lab; and Beauty from within: Nootropics and Nutricosmetics by Global Data.

Attendees can also hear directly from ingredient suppliers during a series of Technical Seminars that will inspire new product formulations. Brands confirmed to speak during this year’s programme include Bloomage Biotechnology, Clariant, Kumar Organic Products, Lipoid Kosmetik, LipoTrue and Mibelle Biochemistry.

The popular Formulation Lab will also return, providing invaluable opportunities for formulators and R&D specialists to learn about new ingredients and formulation techniques. Registration for this year’s daily interactive live training sessions will open soon for current and emerging formulators, delivered by suppliers such as Gattefossé, Nikko Chemicals and Hallstar Beauty.

New for 2022, the Formulation Lab will also host an exclusive masterclass led by in-cosmetics Asia’s new Technical Advisor, Oliver Hofmann. The session will focus on solid cosmetics and waterless formulations, as Oliver explores the issues facing formulators as brands look to remove plastics and respond to increased demands for ‘waterless’ or ‘solid’ cosmetics. Attendees will also get the chance to see these new techniques in action when Oliver formulates a solid sugar scrub in which the exfoliant is suspended in a mixture of oils and waxes.

Register today and receive an exclusive industry report

Exclusive for 2022, attendees who pre-register for this year’s event will receive an exclusive in-cosmetics Asia 21-page industry report. With insights from The Kline Group and Gentleman Marketing Agency along with references to research by McKinsey and Company, Euromonitor and more, ‘The Changing Face of the APAC Cosmetics Industry’ report explores the impact of the pandemic on the APAC personal care and cosmetics market. It covers how the pandemic has spurred local growth, the sectors celebrating a revival in popularity and the next chapter of product trends. Register today to receive your complimentary copy.

in-cosmetics Asia will take place at the Bangkok International Trade & Exhibition Centre (BITEC), Asia’s premier exhibition and convention centre from 1-3 November 2022. Registration is now open. For more information, please visit the website

Ends

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Cosmetics professionals descend on Paris Expo for triumphant return of in-cosmetics Global https://connect.in-cosmetics.com/news-category/cosmetics-and-personal-care-professionals-descend-on-paris-expo-porte-de-versailles-for-triumphant-return-of-in-cosmetics-global/ https://connect.in-cosmetics.com/news-category/cosmetics-and-personal-care-professionals-descend-on-paris-expo-porte-de-versailles-for-triumphant-return-of-in-cosmetics-global/#respond Tue, 26 Apr 2022 14:24:00 +0000 http://ec2-52-48-9-53.eu-west-1.compute.amazonaws.com/?p=17319 The world’s leading personal care ingredients show returned in-person as thousands of suppliers and cosmetic ingredient manufacturers came together to network, learn, and do business 26 April 2022 – in-cosmetics Global, the world’s leading personal care ingredients show, made its triumphant return to Paris this month, marking its first physical European event after a three-year […]

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The world’s leading personal care ingredients show returned in-person as thousands of suppliers and cosmetic ingredient manufacturers came together to network, learn, and do business

26 April 2022 – in-cosmetics Global, the world’s leading personal care ingredients show, made its triumphant return to Paris this month, marking its first physical European event after a three-year hiatus. More than 8,000 cosmetic and personal care professionals descended on the Paris Expo Porte de Versailles, filling the halls for the much sought-after opportunity to discover, test and try the latest ingredient launches in person, while taking advantage of in-person networking and educational opportunities.

Speaking about the return of the face-to-face event, Alexander Stusenvoll, Sales and Marketing Manager, Impag Germany said: “We have been part of in-cosmetics for many years, and after three years of video calls, we have been looking forward to meeting people in person. We have had high attendance from French suppliers in particular and it’s great to see them again and to see other friendly faces. To be back ‘on stage’ is excellent. The quality of discussions and meetings have been successful, and we took the chance to present our new ideas and inspirations so hopefully this means we are able to follow up with more in-depth discussions. We are very happy to be back. in-cosmetics is a social reunion event which is a very important part that you completely lack with video calls.”

Innovation takes centre stage

With more than 800 exhibitors in attendance, innovation was top of the agenda throughout the three-days as leading ingredient suppliers took the opportunity to announce a flurry of new product announcements. It not only demonstrated the industry’s continued focus on new product development, but why in-cosmetics Global is renowned as a hotbed of ingredient innovations.

Among the exhibitors announcing their latest launches, Gattefossé revealed its new plant-derived active ingredient, Solastemis. Designed to offer brands, particularly dermo-cosmetics, a powerful active ingredient to protect the skin against UV rays, it responds to the growing needs of consumers concerned about the health of their skin. Meanwhile, Symrise debuted its latest breakthrough innovation in modern product protection in the form of its Hydrolite® 8 green—the first high quality 100% bio-based, neat caprylyl glycol launched in the cosmetics market.

Elsewhere on the show floor, Clariant Natural Ingredients introduced Prenizen – a new natural, ‘feel good’ active that helps to fight stress-induced hair loss, improve hair vitality and density, and restore hair and scalp wellbeing. While Vantage Personal Care introduced a brand-new formulation platform focused on providing formulators with a broad combination of highly traceable, sustainable, and deeply impactful ingredients – highly relevant for conscious consumers.

Fellow exhibitor Dow also unveiled five new technologies alongside its ECOllaboration Concepts Collection to address growing consumer demand for sustainable and inclusive solutions. Of the new product announcements, four covered skin and hair applications, designed to highlight Dow’s new bio-based innovative ingredients and eight pioneering formulations. It also showcased a series of six new featured trade products including MaizeCare™ Clarity Polymer – a unique corn-based ingredient that enables the formulation of crystal-clear hair styling formulations; DOWSIL™ 979 Emulsion for use in conditioners, leave-in and shampoo formats; and EcoSmooth™ Rice Husk Cometic Powder, an upcycled white silica powder designed to be added in a wide range of common skin care, colour cosmetics, and hair care formulation types.

Speaking about the importance of ingredient innovation, Sandra Sato, Dow Global Segment Leader Sensory, said: “At Dow, our portfolio evolution never stops- bringing more sustainable and inclusive personal care ingredients that connect with the latest trends is a key priority for both our local and global teams.

“Our brand new ECOllaboration Concepts Collection illustrates this approach like never before, bringing together eight brand-new formulations that highlight both recent and new launches while keeping a minimum of 90% natural ingredient origin in each formulation. The expansion of our portfolio is designed to empower customers around the world to create personal care solutions with not only a differentiated performance, but also with ingredients that are safe for people and the planet.”

Sustainable future leads the next beauty revolution

With an overarching focus on sustainability, this year’s in-cosmetics Global demonstrated the steps being taken by the beauty and personal care industry to reduce its environmental impact through ingredient choices and formulation methods. While sustainability has long been high on the industry agenda, this year’s show highlighted the tangible progress being made by brands and ingredient suppliers alike. The event’s Sustainability Corner, sponsored by AAK, returned to offer attendees a snapshot of the latest advancements and accomplishments in sustainable personal care.

Visiting the Sustainability Corner at in-cosmetics Global, Helene Villecroze, Cco Design Manager, Chanel Parfums Beauté, said: “As environmental concerns increase, it’s better for consumers to have another perspective on sustainability and a point of view for ingredients. The Sustainability Corner offers a summary of the best products that exhibitors are presenting, giving examples, and proposing more sustainable ideas.”

Fellow attendee, Agatha Bernedot, Product Development Manager, FRESH added: “The Sustainability Corner has made me realise there are some good solutions to sustainability which I plan to use to challenge our formulation development team. This is a tricky area, and it is hard to keep the consumer happy whilst being natural and sustainable.”

Other interactive product features pulled in crowds throughout the duration of the three-day event, included the newest raw ingredients to hit the market in the Innovation Zone, sponsored by Ashland; new and invigorating sensations in the Sensory Bar, sponsored by IMCD; and innovative pigments and technologies in the Make-up Bar, sponsored by Lubrizol Life Science.

Speaking about the product areas, Florence L’Alloret, Innovation Project Leader, L’Oréal said: “The interactive features at in-cosmetics Global are a great way to get a global overview of the latest innovations across a wide range of topics. I’m particularly interested in finding ingredients sourced from nature and I’ve been able to find lots of interest.”

Celebrating excellence and award-winning ingredients

Demonstrating the industry’s ever-growing focus on excellence and innovation, the product areas at in-cosmetics Global were also a source of celebration over the course of the event, with the organisers revealing the winners of the 2022 awards.

Following a record-breaking year of entries, day one saw the winners of the in-cosmetics Global Awards crowned. Among the gold award winners, IFF – Lucas Meyer took the Innovation Zone: Active Ingredient title for its Wastar™ Pink Berry, an upcycled botanical extract rich in biflavonoids to soothe irritated scalps. Lubrizol Life Science celebrated the top Functional Ingredient Award for its PemuPur™ START Polymer, while the Green Ingredient Award, in partnership with Ecovia Intelligence, went to Nafigate Corporation for its Biopolymer Hydal PHA – polyhydroxybutyrate, an upcycling ingredient and biopolymer. The first day also saw Tagra Biotechnologies scoop the coveted Rising Star Award.

The celebrations continued into day two when the organisers unveiled the winners of its 2022 Sensory Bar and Make-Up Bar Awards. With a focus on new and invigorating sensations, the in-cosmetics Global Sensory Bar, sponsored by IMCD, announced SABO S.p.A had scooped the gold title for its All-in-one (Rice)ing Balm. Meanwhile, at the popular Make-Up Bar, sponsored by Lubrizol Life Science, Daito Kasei Europe was recognised for delivering naturality and sustainability with high-performance sensoriality. It presented four innovations including an eco-friendly silicone-like serum foundation; talc-free velvet blush pressed powder; powdery eyeshadow cream; and velvet matte lip cream. Information on all of this year’s winners can be found here.

A place to learn and gather new ideas

Invigorated by the opportunity to come together and learn about the latest industry trends, the seminar theatres at in-cosmetics Global saw packed crowds return to garner new ideas from the industry’s most recognised thought leaders. Sustainability continued to make headlines at the Sustainability Corner, as speakers from DSM, CP Kelco, Roquette Beauté, Lubrizol Life Science and Givaudan Active Beauty highlighted a range of topics centred on sustainability and responsible innovation.

In a session led by Emily Thomas, Corporate Sustainability Manager, CP Kelco titled ‘Meeting sustainability goals without compromising on consumer experience’, attendees learnt about the company’s latest consumer research, which revealed that the number one concern among consumers is the health of the planet. Emily stressed that it was important for brands to take a holistic approach to creating sustainable products. She revealed why transparency is crucial to today’s consumer, and spoke openly about the challenges of formulating with natural products whilst maintaining performance, sustainability, and affordability. Furthermore, Emily revealed the strategies in place at CP Kelco to create sustainable products and a sustainable future, and how this facilitates the transition to a circular economy by using renewable energy, resources, collaborating with customers and helping others to reduce their environmental footprint.

On day two Laura Schlebes, AAK Sustainable Program Manager, AAK AB, revealed the key learnings from personal care supply chains and how Life Cycle Assessments could be used as a tool to identify risks and opportunities. She spoke about the large environmental footprint of cultivation, and spotlighted often-used ingredients, such as shea, for its highly sustainable nature.

Seminar attendee, Marian Courtemanche, R&D Formulator, Capsum, said: “It’s been interesting at the seminars to have access to information on raw materials at a great level of detail. I will use this to be able to influence formulas and manufacture new products. It’s much easier to connect with people in person, and great to be able to attend these talks.”

Technical Seminars, sponsored by Stepan, also provided attendees with a deep dive into the latest personal care ingredients. Delivered by raw material suppliers, including Ithos Global, Lipoid Kosmetik, ROELMI HPC, Stepan, Lubrizol Life Science and Cargill Beauty, attendees were provided with the scientific evidence to substantiate the claims associated with a wide range of products.

For example, Hallstar Beauty’s Anna D’Elia, Functional Naturals Business Manager delivered a session on the company’s Olivem® 2090. The cold-process, water-in-oil emulsifier, launched in 2021, allows stable, hydrating, light but velvety products by creating a homogeneous layer that surrounds water droplets. It makes it an ideal emulsifier for skincare, baby care and make-up. Anna highlighted it offers the added benefit of broad compatibility with suncare ingredients. While it’s sensoriality, along with W/O emulsions’ innate waterproof properties, helps in developing light sunscreens, even those with high SPF levels.

Meanwhile, Sekyoo Jeong, Director and CTO, Incospharm Corp provided attendees with the results of the company’s extensive investigation of epidermal endocannabinoid system (EECS) and biotech-based product system and the new Cannabimetric ingredients derived from natural plant oils. He shared insights from laboratory and clinical testing which confirmed the beneficial effects of the Cannabimetics for troubled skin, especially acne-prone skin.

In addition to a high-value and thought-provoking seminar programme, formulators and R&D specialists were invited to learn about new formulation techniques in the popular Formulation Lab®, sponsored by Brenntag. The diverse programme of sessions saw teams explore how to create unique and exciting textures with Gellan Gum with Azelis; anti-aging gel creams with slow-release functions using fermented ingredients with Bloomage Biotechnology Corporation Limited and how to cleanse the skin with 100% natural ingredients, hosted by sponsors Brenntag. Overall, a total of 13 sessions ran over the course of two days, delivering unrivalled learning and hands-on formulation experience for attending R&D teams.

R&D professionals were also quick to return and snap up places on the popular R&D Tours, hosted by leading technical consultant and cosmetics chemist, Rouah Al-Wakeel. Three tours ran for the duration of the live event, spanning Naturals, Trends, and Skin and Suncare.

Luisa Oliva, founder and CEO of LO Consulting, said: “I have attended many R&D tours at this year’s event, and they leave a lasting impression. You can step out of your comfort zone to meet new exhibitors, discover new perspectives and find different trends. The Natural tours were very good. I also attended the Trends tours and the Skin and Suncare ones. The tours are very informative and a great place to discover other perspectives. They’re flexible, interactive and the perfect place to ask all of your questions!”

New hybrid approach continues the conversation

After three packed days of in-person innovation, in-cosmetics Global reopened its virtual doors to the industry to enable attendees to continue the conversation and catch-up on seminar sessions missed at the show. The digital counterparts of popular show features were embraced by the show’s online attendees, including the popular Marketing Trends programme. Here, virtual attendees gathered online to hear the latest market intelligence on the industry’s biggest trends.

Opening the 2022 Marketing Trends programme, Amy Rollinson, Research Analyst, Euromonitor International led a season on the ‘Evolution of Sustainability in Beauty’ highlighting how the pandemic has ushered in a new era of sustainability and a heightened demand for morally aligned brands.

Meanwhile, Andrew McDougall, Associate Director – Global Beauty & Personal Care, Mintel revealed how technology is transforming transparency in beauty, as consumers adopt a more conscious approach to consumption. While Anne Charpentier, CEO, Skinobs, spoke about the evaluation of ingredients, actives and finished products, and how the world of testing is changing rapidly, influenced by global environmental responsibility and inspired by AI, virtual reality and 3D printing technologies.

On the virtual show floor, exhibitors returning from Paris were joined by those companies unable to attend in person. More than 4,400 attendees joined the show’s Virtual counterpart proving the popularity of the new hybrid approach, allowing for an extension of the in-person opportunities, and a chance to continue important business conversations.

Roziani Zulkifli, Event Director, in-cosmetics Global, said: “It has been wonderful to see the industry together again after so long apart – both face-to-face in Paris and online for the Virtual counterpart of in-cosmetics Global 2022. Throughout the three days in Paris, we saw such an enthusiasm and excitement to be back face-to-face, with the opportunity to source, test and try new ingredients in person, do business with new suppliers, and soak up the innovation that continues to propel the cosmetics and personal care industry into the future.

“The feedback from our exhibitors, visitors and partners has been overwhelmingly positive. This is highlighted in our record-breaking Net Promoter Score (NPS) for 2022 – the highest we’ve achieved in the event’s history. It proves just how valuable the show is to the industry and we’re delighted to have provided a platform for the cosmetics and personal care community to meet in person once again. It’s only made better by the opportunity to continue these conversations online during the Virtual element of our hybrid event, as exhibitors and visitors continued the important conversations started in Paris. We’re delighted to see so many of our exhibitors and visitors taking advantage of this new hybrid format, to discuss business opportunities and find out more about the latest ingredient launches.”

in-cosmetics Global returns to Barcelona in 2023 from 28-30 March. For more information visit the in-cosmetics Global website.

ENDS

For further information, please contact the in-cosmetics Global Press Office at in-cosmetics@stormcom.co.uk  / +44 (0)20 7240 2444

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Returning to in-cosmetics Global 2022: Dr. Andrew Warmington, Editor of Speciality Chemicals Magazine https://connect.in-cosmetics.com/uncategorized/speciality-chemicals-incosmtics-global/ https://connect.in-cosmetics.com/uncategorized/speciality-chemicals-incosmtics-global/#respond Fri, 18 Mar 2022 14:45:55 +0000 http://ec2-52-48-9-53.eu-west-1.compute.amazonaws.com/?p=16967 (Sponsored post) Saying that I am looking forward to in-cosmetics Global returning in person on 5-7 April is not to say anything very surprising. It’s Paris in the springtime, this is the one big event in my year where the attendee base is not mainly middle-aged men in suits like, er, me, and it is always a good one for journalists because so […]

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(Sponsored post)

Saying that I am looking forward to in-cosmetics Global returning in person on 5-7 April is not to say anything very surprising.

It’s Paris in the springtime, this is the one big event in my year where the attendee base is not mainly middle-aged men in suits like, er, me, and it is always a good one for journalists because so many companies use it to launch and/or showcase new products. This is something of a rarity at industry events in the pharmaceuticals and agrochemicals markets, the other two major markets we cover in Speciality Chemicals Magazine.

Paris was the venue the first time I went to in-cosmetics Global in 2003. It was a significantly smaller show than it is now – and I had just come from a plastics industry title where the triennial European event took over all 17 halls of Messe Düsseldorf for nine days. The single large hall occupied by in-cosmetics seemed like a breeze by comparison.

All the same, there was a lot to do and quite a steep learning curve to climb, not least in learning the very different language and emphasis in the personal care sector by comparison with the industrial markets I had been covering. It was so much more driven by marketing, subjectivity and emotion.

Nonetheless, there was – and indeed is – plenty of good, old-fashioned chemistry at the heart of personal care formulation. And back then, there was a distinction between the chemical companies familiar to me from other markets, including most of the biggest in the world, who overlapped into personal care and the (generally) smaller specialists in natural products.

Unlike almost all of the other journalists who attended then, my interest was firmly with the former. Seaweed extracts, citrus oils, natural peptides, Bolivian yak butter (OK, so I made that one up) and the like were not on my radar screen in 2002, nor in most cases were they for the chemical companies.

Fast forward a bit and the world has changed a lot. The chemical companies now speak the language of personal care in exactly the same way as everyone else. They have moved into that space by a mixture of acquisition and organic expansion into new areas of expertise. At the same time, they are not afraid to say that what they do is chemistry.

And, while there are still a few brands who talk the language of ‘free from’ and ‘no artificial chemicals’, I think there is more of a general respect for the capabilities chemistry has brought to personal care. After three years without an in-cosmetics Global and now that I also wear another hat as editor of a specialist personal care magazine, I shall be very interested to see how the industry has changed. See you in Paris.

 The post Returning to in-cosmetics Global 2022: Dr. Andrew Warmington, Editor of Speciality Chemicals Magazine first appeared on in-cosmetics Connect.]]> https://connect.in-cosmetics.com/uncategorized/speciality-chemicals-incosmtics-global/feed/ 0 16967 The evolution of suncare https://connect.in-cosmetics.com/trends-en/the-evolution-of-suncare/ https://connect.in-cosmetics.com/trends-en/the-evolution-of-suncare/#respond Tue, 29 Jun 2021 07:30:00 +0000 http://ec2-52-48-9-53.eu-west-1.compute.amazonaws.com/?p=15095   Listen now on iTunes Listen now on Spotify Demand for suncare is on the rise. As the new “it” skincare product on social media, consumers are looking for high-quality products that they can embed into their everyday routine. So how do we see this sector evolving further?   As part of in-cosmetic Connect’s suncare […]

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Listen now on iTunes
Listen now on Spotify

Demand for suncare is on the rise. As the new “it” skincare product on social media, consumers are looking for high-quality products that they can embed into their everyday routine. So how do we see this sector evolving further?

 
As part of in-cosmetic Connect’s suncare theme this month, this episode looks at the latest trends in this sector and what that means for products from the point of view of both branding and formulation/ingredients. 
Joined by leading industry experts, Tricia Trimble, President & Founder of Suntegrity Skincare and Hannah Cwienkala, Marketing Manager for Sun & Skin Care in North America at BASF Care Creations, we touch on:
 
  • How have fewer vacations during the pandemic impacted demand for suncare?
  • How do we see the direction of suncare being influenced in the future?
  • How have environmental issues impacted this sector?
  • How our experts see their brands evolving moving forwards
Tricia TrimbleHannah Cwienkala
President & Founder
Suntegrity Skincare
Marketing Manager for Sun & Skin Care in North America
BASF Care Creations

Want the latest episode direct to your device? Don’t forget to subscribe on Apple or Spotify so you’ll never miss an episode and let us know what you think!


Want to hear more from Simon? Check out some of our other podcast episodes

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Circular economy or bust: A Q&A on sustainability with Emma Lewisham https://connect.in-cosmetics.com/trends-en/circular-economy-or-bust/ https://connect.in-cosmetics.com/trends-en/circular-economy-or-bust/#respond Thu, 20 May 2021 06:30:00 +0000 http://ec2-52-48-9-53.eu-west-1.compute.amazonaws.com/?p=14610 Sustainability is more than just a buzzword, it is an integral part of the future of the cosmetics industry, not to mention the world we live in. We chatted to Emma Lewisham, an expert speaker at in-cosmetics Korea 2021 and a pioneer in the world of sustainable beauty, about the circular economy and why it’s […]

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Sustainability is more than just a buzzword, it is an integral part of the future of the cosmetics industry, not to mention the world we live in. We chatted to Emma Lewisham, an expert speaker at in-cosmetics Korea 2021 and a pioneer in the world of sustainable beauty, about the circular economy and why it’s so important.


Tell us a bit about how the circular economy could be better utilised by the cosmetics industry?

Reducing waste is the biggest challenge the beauty industry faces. It is estimated that alone, the beauty industry is responsible for over 100 billion units of waste every year – all of which are either incinerated, sent to landfill or end up in our oceans. Alongside this, the sheer volume of single-use packaging produced makes it the biggest contributor of carbon emissions in the industry. However, there is a solution – it is predicted that in moving the beauty industry away from the existing linear model of ‘take, make, waste’, and towards a circular model, of ‘reduce, reuse, recycle’, not only could we eliminate billions of units of waste, but carbon emissions could be reduced by up to 70%, there could be up to 60% less energy used and 45% less water used (according to the LCA Centre).  There can be a cost to developing refillable moulds, but if more brands switched to refillable products and designed their products in a circular way, this would have a huge impact.

We are extremely passionate about leading this movement towards circular beauty. All Emma Lewisham products will be refillable by mid-2021 – a world first – and we go a step further by taking ownership of everything we produce, taking back all of our used packaging globally, to ensure that it is either reused or recycled through our ‘Emma Lewisham Beauty Circle’. It is important to understand that most beauty containers are not kerbside recyclable, so initiatives such as this are vital in order to redirect waste from landfill and move towards circularity. 

How could the idea of the circular economy translate into the retail space and do you think technological innovation during the pandemic will act as a catalyst for these changes?

We believe the retail space has a critical role to play in the evolution to a circular beauty industry. Due to the global pandemic we are seeing a rise in selling direct to customers, but the need and want to go into stores and speak with experts, test multiple products, and enjoy the shopping experience won’t disappear.

We are relying heavily on our retail partners to help engage and educate our customers on our story and our journey as well as providing a space to drop of our packaging to be collected for the Emma Lewisham Beauty Circle.

We’re seeing a lot of innovation in the sphere of sustainability, but what’s inspired you the most?

Another New Zealand company who has innovated in the sustainability space is Sandfords. Sandfords is a large fishing company in New Zealand that has recently bought into a beauty brand. At first it seems like an odd partnership, but it all started when Sandfords looked into the materials they were wasting in their operations. They looked into the skin of the Hoki fish and found that they were very high in collagen. That collagen is now being used in skin care products and is worth more than the fish fillets. This is a great example of thinking outside the box and turning what would otherwise be waste, into something that’s of value.

When we talk about sustainability, a lot of the focus is on product packaging but how important is it for brands to also look at making their formulas more environmentally friendly?

It’s really important to have ingredients and formulations that are environmentally friendly – looking at the totality of the product, not just the packaging and where this ends up, but where each part of a product comes from and any environmental and social impacts.

When selecting an ingredient for our formulas, we don’t just select it for its wealth of skin benefits, we also review it against strict criteria:  

  • Animal welfare – Ensuring individual ingredients are not tested on animals (it’s not enough for us to say we don’t test our products on animals)
  • Environmental management – Preservation and promotion of biodiversity, meaning we are not putting too much demand on an ecosystem, and also looking at the resources used to farm that ingredient (for instance, is it water intensive).
  • Organically certified
  • Responsible water use – Whether the farm re-uses water
  • Fair working conditions

For each ingredient, there are many environmental management issues that need to be carefully considered and worked through. For instance, sunscreens which use chemical screens such as oxybenzone or octinoxate are harmful to coral reefs, while different oils can cause different environmental and social issues (e.g. Palm Oil is a driver of reforestation, Coconut Oil has issues around forced animal labour).

The term “greenwashing” has become commonplace, meaning when brands make minor changes and use specialist terminology to appear sustainable without making any real impact. In your opinion, what can brands do to avoid this?

You’re right in saying that brands in this space can be very greenwashed. That’s why we have made huge efforts to be transparent to our customers and take them on our sustainability journey – sharing with them our achievements and clarity around the challenges that we have not found the ideal solution for yet. We have an actionable sustainability strategy available for everyone to read on our Emma Lewisham website that sets out our plans for the next two years and our customers can track our progress through this.

Our goals are measurable – and this is really key for brands who want to avoid greenwashing.  If you set a clear benchmark and measurable goals, you can truly show the impact you’re making and track progress.

We also have a glossary of terms on our website which is continually being updated, where we define important terms (e.g. what we mean when we say we use “natural” ingredients) and link to credible research that helps us to explain the decisions we’ve made so people can read deeper into a subject if they wish to. 

Demand for sustainable cosmetics is evolving and more and more brands are looking to improve the sustainability of their practices as a result. What differentiates Emma Lewisham cosmetics from other products and how do you communicate this to your customers?

As a business, Emma Lewisham is continuously innovating and challenging the status quo, particularly in the area of sustainability. The current take-make-waste linear model of beauty is not sustainable and we need to bring an end to it fast. We believe for beauty to truly be sustainable, it has to be circular. 

We’re taking ownership for our impacts. We’re giving Emma Lewisham customers the information they deserve– from the carbon impact of products, to ingredient source information. We’re taking ownership for our packaging, and were the first facial beauty brand in New Zealand to offer a free beauty recycling programme to fill a gap in the market – because the majority of beauty packaging that is put in local kerbside recycling ends up in landfill due to the complexity of the material used. Our recycling programme ensures that it is recycled and given another life.

We’re prioritising reusable packaging, and not settling for things which are only recyclable. We are really excited about being a 100% circular-designed brand, a goal we plan to achieve by mid-2021.

It will take a large-scale effort from many parties to reverse the current state of the planet. We believe all businesses must play a role in moving the needle forward and attacking the problem. We are collaborating with others who are working towards the same sustainability goals – with recycling providers, with sustainability experts, with our laboratory and packaging suppliers.  We’ve pushed our suppliers to find innovative solutions, in areas such as refillable packaging.

We have a sustainability strategy available for everyone to read on our Emma Lewisham website. We also have comprehensive sustainability pages which include detailed information on every ingredient we use (source location, how it is extracted, certifications it holds, confirmation of no animal testing etc), and breaks down a range of sustainability issues such as palm oil.

At Emma Lewisham cosmetics, you’re advocating across all your products and messaging for more sustainable beauty. Why is it so important to you and what inspired you to pursue this important issue?

When we were developing our very first products, it became apparent to me how the beauty industry was contributing to many of the environmental issues we are facing today. The take-make-dispose model of beauty was worrying to me, seeing billions of units of packaging being sent to landfill and our oceans every year. I learnt that in the beauty industry, packaging is the single biggest contributor to carbon emissions. Somewhere along the way, that became an acceptable standard.

I decided to be the change I wanted to see in the beauty industry. Emma Lewisham was founded to set a new benchmark in beauty. To provide skincare that has a positive impact on your skin, your wellbeing and the planet. We care deeply about ensuring that our children can enjoy Mother Nature – clean and beautiful, just as we have. Therefore, it is our mission to lead a movement towards a circular, carbon positive and transparent beauty industry, where refills, recycling and regeneration are simply responsible business practices.


Want to get to know more about sustainable beauty with Emma Lewisham? Check out her session at in-cosmetics Korea 2021.

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The latest technology impacting beauty & consumer trends https://connect.in-cosmetics.com/trends-en/the-latest-technology-impacting-beauty-consumer-trends/ https://connect.in-cosmetics.com/trends-en/the-latest-technology-impacting-beauty-consumer-trends/#respond Wed, 14 Apr 2021 08:30:00 +0000 http://ec2-52-48-9-53.eu-west-1.compute.amazonaws.com/?p=14180 It’s impossible to ignore the impact the pandemic has had on consumer trends in the beauty industry, so maybe it’s time we embraced them? We chatted to Sumit Chopra, Director of Research Analysis at Globaldata and speaker at in-cosmetics Korea 2021, about what the research is telling us about the changes in consumer behaviour. When […]

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It’s impossible to ignore the impact the pandemic has had on consumer trends in the beauty industry, so maybe it’s time we embraced them? We chatted to Sumit Chopra, Director of Research Analysis at Globaldata and speaker at in-cosmetics Korea 2021, about what the research is telling us about the changes in consumer behaviour.


When we look at the impact of technology on the cosmetics industry, it’s hard to ignore social media as one of the biggest disruptors. How have you seen consumer habits change due to social media?

Social media is a great tool for brands to check in on consumers. The pervasion of social media has made the brand-customer relationship a more casual and informal bond than it traditionally was. Consumers are now encouraged to expect more content than product advertising. Demands for authenticity mean potential customers look for values that can be identified through corporate social responsibility and social media.

The COVID-19 pandemic is an unprecedented crisis that has amplified the benefits of communication in the digital age. With the adverse effects including tolls on mental health and unemployment, brands are having to navigate their approach to consumers who are undergoing drastic changes to their lifestyles and purchasing habits.

When it comes to issues around social injustice and immigration, for example, we have seen brands use social media to announce initiatives and donations. Consumer desire for authenticity means there is significant brand perception online to support direct customer engagement.

At the same time, the pandemic has provided a unique opportunity for brands to show leadership, so much so that according to GlobalData’s 2020 Coronavirus (COVID-19) Recovery Week 5 Consumer Survey, a fifth of consumers desire brands that create “general entertainment to distract me.” This suggests that in a time of crisis, a significant number of consumers look to their favourite brands for semblances of comfort.

group of people distanced, in masks, leaning against a wall on their phones

Quarantine, shielding, and working from home has led consumers to feel a major detachment from their social circles. Brands should, therefore, be using social media to create unique content to adapt to these new at-home consumption behaviours. Live streaming, virtual events, and online tutorials have gained traction during the COVID-19 pandemic and given brands a further opportunity to express themselves and engage with consumers.

Social media is helping brands connect with audiences in a way that traditional focus groups cannot. This is particularly important as almost a quarter (24%) of global consumers intend to spend slightly/significantly more time on social media than before, according to GlobalData’s 2020 Coronavirus (COVID-19) Recovery Week 3 Consumer Survey.

Technological advancements have empowered brands to use social media to fuel their qualitative research. Through the analysis of social data, brands can benefit from giving users the freedom to express their unfettered opinions about brands and products in a more organic setting. There are inherent flaws that come with participating in a controlled environment, for example, just knowing they are part of a focus group can impact on peoples’ subconscious candidness.

Social media’s ability to directly connect brands with consumers is becoming further entrenched in B2C relationships. Retailers will continue to lose their positioning as the pivot between brands and consumers since social distancing has encouraged online shopping. Brands can now send products directly to consumers and ask them to share their feedback with a review post on their social media channels. By compiling how influencers’ followers react, the brand can gain authentic insights from the content performance at a granular level. Brands should seek to tap into the power of social media to assist strategic decisions and optimize their return on investment.

A.I. has become an important tool for cosmetics brands, particularly recently. How has innovation in this area changed the consumer experience for the better?

During the lockdown, beauty retail brands were under constant pressure to create new ways of reaching their target audiences, mostly through digital solutions. In order to stand out from the competition, brands are looking at digital platforms such as smartphone applications, individual websites, virtual reality (VR)/ augmented reality (AR), and artificial intelligence (AI) to tackle the new lifestyle norms under the COVID-19 pandemic.

According to GlobalData Consumer Survey 2020 week-10, almost 60% of consumers are being influenced by how digitally advanced/”smart” the product is while purchasing beauty & grooming products. Simultaneously, consumers globally are gradually making more purchases online and are getting used to more digitally centred lifestyles, becoming reliant on digital platforms as the lockdown continues.

VR solutions are proving to be an attractive option in beauty retail, as they can recreate a familiar setting, especially for those who are most vulnerable. Meanwhile, smart apps and websites show an opportunity to target digital-savvy consumers who are looking for convenience in their shopping experience.

Technology has always been an important part of the cosmetics and personal care industry, but do you think the effects of the pandemic have led to more companies investing in these areas?

Yes, we couldn’t predict that the COVID-19 pandemic would illuminate the potential and benefits of technologies such as AI, AR, and VR.

Due to quarantines and store closures, beauty brands along with the rest of the world are being challenged to think digital and adopt virtual solutions quickly. With companies reliant on e-commerce for their sales for the foreseeable future, try-on apps can be one way to pursue conversions originally generated in-store.

Now that consumers are unable to visit a physical store to experiment with beauty products, AR delivers that option safely and digitally. It also eliminates the trial and error aspect of purchasing beauty products online, therefore saving customers money.

In your opinion, will the social distancing rules of 2020 have a lasting effect on consumer behaviour, with people looking for innovative ways they can test and purchase products from a distance?

Brands must use their social media presence to engage with consumers beyond selling online. As people increasingly look towards brands for leadership, companies must align with a set of values and attitudes that they can represent online.

person shopping online

With over half the world now connected to the internet, brands must understand the power of uniting a robust social media presence with options to purchase directly within applications. In light of the COVID-19 pandemic, this rings particularly true as online shopping has increased at a time of declines in physical retail footfall. Companies that embrace e-commerce functionality directly into their social media platforms will outperform their peers. Brands that are too slow to improve their approach to the digital age will see a drop in customers and miss the opportunity for further profits.

How are we seeing the use of data and analytics changing the process of product development?

Data analytics with increased use of all form of technology – social and technological, will play an immense role in improving product development. Many companies have started using big data in creative ways to improve their outcomes.

Many aspects of product development are being revolutionized by the use of big data, ranging from personalization to convenience and smart shopping. Various cosmetic players are using artificial intelligence for analysis of product reviews, consumer sentiment, demand-gap analysis, and reviewing research to develop beauty regimen for their customers. Even new product development ideas around DNA based are all getting benefited from the larges scale of big data.

So, I think data analytics will play a pivotal role in companies optimizing their products and services to compete for market share and build a positive brand image supported by the use of new technology and personalization techniques.

Finally, how do you predict technology will enhance the cosmetics industry in the future?

Consumers have come to expect that all products should have some form of “smart” feature, and beauty is no different. Especially Millennials and Generation Z, who have grown up in a digital age, look for solutions in beauty and grooming with the incorporation of a digital angle.

With customers valuing human connection more than ever, apps which allows conversations with store associates for “guidance” will be most impactful, giving shoppers the confidence they need to buy.

In the coming years, technological innovation will trigger important advances in customised consumer experiences and precision beauty. More brands will be relying on AI for a more targeted approach to beauty by taking skin swabs to test bacterial analysis and DNA to offer customised products based on microbiome and genes.

Digital technology is here to stay. Before the outbreak, smart solutions were primarily aimed at younger generations who had already integrated online platforms into their daily lives. Since the lockdowns, a wider consumer community has looked to digital environments as a source of comfort.

Other advanced technology offerings such as robotics and VR can boost efficiency and establish further trust among consumers. Packaging brands can rely on technology to boost traceability and minimize the risk of spreading the virus.

V-commerce will give another element in beauty retail, offering a familiar setting to consumers compared to normal e-commerce. This will be particularly appealing for those who are vulnerable and have limited exposure to physical stores.


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