Haircare | in-cosmetics Connect

Hair oils: Beyond tradition and towards scalp health

Mintel — Mon, 18 Sep 2023 14:43:07 +0000

Hair oils have traditionally been used to soften and strengthen hair, even when applied to the scalp.

Globally, when talking about hair health, the conversation has moved towards the scalp.

Consumers are now recognising that the scalp should be nurtured in a similar way to facial skin and can play an important step in impacting hair health. Thus, hair oils can be a natural part of the conversation surrounding scalp health.

India is considered the market leader in the hair oil category based on launch activity over the last five years¹ and on average, Indian consumers use at least three types of hair oils according to Mintel research.²

With 52% of Indian consumers saying that they would be interested in hair oils that specifically target certain hair concerns like oily and sweaty scalp, it is time for brands to rethink how they market hair oils.

Four in five hair oil launches in India carry a botanical/herbal claim³ but there are upcoming brands, which are innovating with beauty trends such as clean beauty and scalp care. To help make hair oils more attractive to consumers, brands can also make convenience claims such as easy-to-use packaging and easy-to-wash-off.

Brands can look at enhancing usage, especially in these times when there is growing market interest in scalp health by tapping into specialised solutions considering that 42% of Indian consumers are interested in hair oils that specifically target scalp conditions.

The USP of hair oils has always been to make hair healthy with less focus on how it affects the scalp but considering that the top 3 concerns of Indian consumers are thinning hair (38%), sweaty scalp (33%) and oily scalp (33%), there is an opportunity for brands to bridge the gap between hair care and scalp care.

Indian consumers are open to new beauty experiences with 42% saying they enjoy discovering new beauty and grooming products and 36% saying they bought a new beauty product they hadn’t tried in the past three months. About 31% of Indian consumers say they have engaged with online beauty content in the last three months.⁴

Because of global warming, soaring temperatures have been recorded around the world. In 2022, India had one of its worst heat waves during the summer months with some states experiencing temperatures above 43°C (110°F).⁵

The heat leads to bacteria accumulation, which worsens skin and scalp problems. Nearly three-fourths (74%) of Indian consumers say they experience scalp concerns, while 96% have hair concerns and this is an indication that shoppers now perceive scalp problems as important.⁶

Brands can offer ease of use as a USP in their hair oils. Mintel research reveals that the two biggest barriers to using hair oils are that it is difficult to wash off from the scalp/hair and it is difficult to carry when travelling (37%, respectively).⁷

Strategies for Brands in the Evolving Hair Oil Market

Hair oils in India currently focus on giving overall hair strength and preventing hair fall but there is an opportunity for them to address other concerns like oily scalp, sweaty scalp, and dandruff.

There is also an opportunity for brands to explore customisation as this is something that customers want.

Brands can also focus on clean beauty as good health is an important consideration for consumers. There’s an opportunity to target men living in metro areas. Currently, 11% of them believe that using shampoo/conditioner is enough for hair care. However, they also demonstrate a strong interest in clean beauty claims like organic (39%), which hair oils can offer.

Another avenue that brands may explore is ease of use. Consumers are very concerned about hair oils being heavy so brands can look at lighter and serum-like finishes that people can use during the day, even in summer months, and are easy to wash off.

More importantly, brands need to strengthen communication on the effects of oiling on the scalp and how this will contribute to hair health.

Author:

Tanya Rajani, Principal Analyst, Beauty & Personal Care, Mintel Reports India

References:

1 Mintel Global New Products Database, March 2019 – February 2023
2,3 Mintel Reports India, Hair Oils, 2022
4 Mintel Global Consumer, Beauty, Personal Care & Household, March 2022
5 MIT Technology Review, “Climate change is making India’s brutal heat waves worse”, April 2022
6 Mintel Reports India, Shampoo & Conditioner, 2021
7 Mintel Reports India, Hair Oils, 2021

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The sisterhood of post-partum & post-menopausal skin & hair concerns.

Cherie Buziak, BeautyEdge LLC — Fri, 17 Jun 2022 14:39:25 +0000

Did you know that among busy lactating mothers and menopausal women there is an incredible bond of similar hair, face, and body skin concerns? It is the unspoken sisterhood of post-partum and post-menopausal women! And – the potential for new product development in these areas is exponential!

These groupings of women can relate to each other’s struggles and are seeking solutions to their common nettlesome matters. You may be surprised to learn that many of these shared concerns are not limited to just the face. A lot of similarities go on “down below” too!

Part of the changes are due to hormonal adjustments through the body and part are due to the life changing situation itself. Either way, below are a few interesting facts that the beauty industry can tune into and provide products to address these shared hormonal needs.

Cha-cha-cha-changes!

For women, pregnancy, and menopause can put their skin through the wringer. These hormonal changes affect collagen production which is essential for skin plumpness and elasticity. Pigment changes can make the face and parts of the body darker in colour. And a confused skin bouncing between being very dry and parched in some areas, then suddenly oily and acne flared overnight can be daunting.

Add hair changes and other body part concerns to the mix and one ends up a with a massive list of confusion on where and what to address first.

First, let’s start with similar skin conditions of the face that both post-partum and post-menopause can bring on:

Dryness, flakiness, and itching
Hyperpigmentation
Acne breakouts

Second, the skin on the body has similar concerns as listed above and additional concerns as listed below:

Connective tissue loss
Loss of elasticity
Loss of firmness

Third, hair changes:

Post pregnancy can cause hair loss or a change of hair texture. For example, naturally curly hair can go straight in sections of the head and vice versa.
Post menopause can cause hair loss as well, particularly on the top and crown of the head.

Fourth, down below (vulva/vaginal) experiences similar changes too. Did you know that women suffer from the same vaginal dryness during stages of breastfeeding as postmenopausal women? These symptoms are related to oestrogen levels. The lack of oestrogen in women’s bodies after menopause and during breastfeeding can provoke vaginal dryness. For menopausal women, this dryness is generally identified as “atrophic vaginitis.”

Vaginal dryness is a common side effect of nursing and it is completely normal.
Vulva dryness, burning, itching, soreness, and pain may be experienced in both life stages.
Women who experience atrophic changes post menopause may experience symptoms including vaginal dryness and irritation, as well as increased susceptibility to vulvovaginal trauma, vulval dermatitis, and lichen sclerosis.

Where are her purchasing interests?

According to Business Wire the global postpartum products market size is expected to reach USD 3.44 billion by 2028 and is expected to expand at a CAGR of 6.4% from 2021 to 2028. However, these products include items outside of formulated personal care applications. At this writing, there is limited market research that breaks down the personal care products she’d like to purchase. Mom and baby brands do exist, however, a deep dive into her more personal needs would be helpful.

Concerning postmenopausal women, The Benchmarking Company surveyed 2,023 U.S. women about their menopausal changes; how they’re seeking relief, which beauty brands are speaking their language by offering products that work for them, and what they want next from brands.

Below are excerpts from their research:

Her BEAUTY related issues post menopause:

60% loss of skin elasticity

58% more fine lines/wrinkles

52% dehydrated skin

51% unwanted facial hair

49% age spots/sunspots/skin discoloration

19% hormonal acne breakouts

Issues she’d LIKE TO ADDRESS:

55% decreased sex drive

49% vaginal dryness

25% painful sex

22% incontinence

16% change in vaginal odor

10% vaginal atrophy/thinning of vaginal walls

Intimate care PRODUCTS SHE PURCHASES:

74% purchase intimate care products to address menopausal issues

51% vaginal lubricant

28% intimate toys

28% body wipes

27% vaginal body wipes

The Role of the Raw Material Supplier

What can suppliers do to help companies develop formulas that keep skin in optimum shape as women transition through these life stages?

Research the physiological changes that both demographics experience during these changes. As an industry, and even in the medical field, there is limited research to the specific needs of the body changes as they relate to personal care items that women desire. This is a perfect white space for further exploration!
There are common skin concerns that happen in the post-partum and post-menopausal stages of life. It is important to know how women’s bodies function and what is normal, as well as what is not, in order to live as healthy a life as possible.

Note: Not all treatments are created equal. As in all cases, it is important to consult with a dermatologist about skin concerns. Suppliers aligning with dermatologists and obstetrician/gynaecologist or menopause specialists collaboratively can be a new frontier for our industry!
Introduce raw materials for manufacturers and beauty product companies to incorporate technologies and ingredients into formulas to address the changes happening to their customer’s skin. It is a fantastic way to support women of all ages.
Educate your customer. Suppliers can help clients design formulas to keep skin in optimum shape as they plough through these stages of life. Be ready for these big life transitions with advice and products that clients can understand and trust.

Need help on where to extend your mom-care or menopausal care brand?

Mothers and post-menopausal women want results for their changing skin. Building awareness and embracing opportunities in these fast-growing markets for personal care products for postpartum or postmenopausal women is essential.

BeautyEdge LLC can help ensure your product and marketing strategies align with the latest research. Partner with BeautyEdge, we can help you identify and capitalize on the growth potential of this market segment today!

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Three macro movements for ‘Spotlight On’ Area

in-cosmetics — Wed, 05 Sep 2018 15:05:33 +0000

BEAUTYSTREAMS, the Global Beauty Industry Reference, is pleased to present three macro movements for the ‘Spotlight On’ Area of the in-cosmetics Latin America 2018 edition, highlighting raw materials for the fragrance, hair care, personal care, and skin care sectors.

Theme 1: CLEAN BEAUTY
Raw materials that put safety first

As the sustainable trend moves into the mainstream, consumers start to question the impact of ‘natural’ products on their health. CLEAN BEAUTY is not only defined by the level of sustainability, but also whether a product is safe for the consumer or not.

Ingredient lists will need to be transparent and each ingredient will need to be justified. If certain ingredients cannot be safely replaced by naturals, most consumers will choose their own safety over a negative environmental impact.

Theme 2: SENSORIALISM
Raw materials with visible, tangible, or fragrant effects

SENSORIALISM brings well-being moments to everyone’s home. While consumers spend more and more time in front of their screens, they are seeking real product experiences reconnecting them with their bodies. Tingling, warming, or cooling effects enhance the active benefits of products, while visible effect pigments used in skin care, personal care, and hair care add visual appeal to products. Scents add another dimension to the product experience for a truly 360° sensorial experience.

Theme 3: HYPERFORMANCE
Raw materials with quick and potent results

With increasingly product-savvy consumers, innovation and quality become more important than ever. HYPERFORMANCE highlights raw materials with powerful efficacy and premium claims. Consumers are looking for high-performance products with almost instant effects like filling, plumping, anti-aging, glow, etc. It’s no longer about marketing promise – today’s time-poor consumers want immediate and effective solutions.

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Haircare trends in Southeast Asia – video

Barbara Martins — Thu, 03 May 2018 10:00:34 +0000

Trends and opportunities in hair care including fragrances, salon treatments and growing influences from the skincare category.

Trend Forecaster Nicole Fall discusses changing needs from consumers, how anti-pollution products are gaining traction, the region’s unique environmental challenges such as heat and humidity that offer inspiration for new category development as well as analysis on consumer insights on what issues consumers face when purchasing hair care products in SEA.

Speaker is Nicole Fall, Founder, Asian Consumer Intelligence

in-cosmetics Asia is the leading exhibition and conference in Asia Pacific for personal care ingredients – takes place in Bangkok, Thailand in October/November and is focused on personal care raw materials and manufacturing – more info at http://www.asia.in-cosmetics.com

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BEAUTYSTREAMS Macro Trends 2020/21

in-cosmetics Group — Wed, 25 Apr 2018 09:06:34 +0000

in-cosmetics, together with global beauty industry reference BEAUTYSTREAMS, unveiled the 2020/21 KEY BEAUTY MACRO TRENDS at the in-cosmetics Global 2018 show in Amsterdam (April 17-19). Visitors were able to stop by the Make-up Bar to scan the smart reader and receive an email with our exclusive trend and product information. Connecting consumer movements to beauty implications, look for these trends sets to influence product development in the upcoming years:
#1: REALITY ZAPPING
#2: HYPER-SEGMENTATION
#3: TRANS-CATEGORY
#4: POWERED BY NATURE

BEAUTYSTREAMS is the only trend source dedicated to the beauty industry. Specializing in strategy and innovation, our content inspires marketing, product development, and consumer insight professionals worldwide. With a team of over 200 experts on 6 continents, BEAUTYSTREAMS provides targeted insights for the following sectors:
COLOR COSMETICS / HAIR CARE & COLOR / NAILS / SKIN CARE / PERSONAL CARE / FRAGRANCE / MEN’S GROOMING / STRATEGY & CONSUMER INSIGHT / RETAIL / PACKAGING

For more information: contact@beautystreams.com
Or visit: www.beautystreams.com

AUTHOR: BEAUTYSTREAMS

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Q&A with Iliyana Mesheva on trends and opportunities in haircare

Iliyana Mesheva, Associate Analyst at GlobalData — Fri, 09 Mar 2018 12:49:49 +0000

Iliyana Mesheva, Associate Analyst at GlobalDataMaria, discusses her upcoming presentation ‘Trends and opportunities across the global haircare landscape,’ which will take place at in-cosmetics Global 2018: Amsterdam.

Can you give an overview of some of the most exciting new haircare consumer behaviours/haircare trends? Why are they coming to the fore now? What’s bringing them into the spotlight?

Taking influences from the skincare space, the trend of multi-step beauty regimes, looks set to enter the haircare category. Motivated by consumers’ increased attentiveness towards hair and scalp health, haircare brands are beginning to take the same targeted approach used by their skincare counterparts. This encourages consumers to adapt their haircare regimes according to their individual needs and appearance-related goals. Therefore, as consumers look to using more sophisticated products, we are seeing new innovations such as pre-shampoos, scalp masks and exfoliators, being developed. In fact, based on GlobalData’s 2016 primary consumer research, this elaborate multi-step regime concept appeals to 42% of consumers globally.

Another key trend that is driving innovation within the haircare sector is that of customisation, both active and passive. Active customisation refers to the ‘create-your-own’ approach gaining traction within the haircare space. This appeals to the 61% of global consumers who find the concept of products they have helped to create appealing. Additionally, brands are engaging consumers passively by offering DNA customised products created in line with consumers’ individual hair profiles. This approach to passive haircare product customisation is further facilitated by high-tech advances, which enables consumers to monitor their hair and scalp health in real time using apps and devices.

Can you give examples of any exciting brands, ingredients and innovations in the haircare space at the moment?

Schwarzkopf’s ‘Beology Pre-shampoo haircare mousse’, which recently launched in China, taps into the multi-step regime trend by adding an additional step to haircare routines. It is meant to deeply exfoliate the scalp, while simultaneously hydrating the hair prior to shampooing. Pre-shampoo products remain quite niche, but this product launch is indicative of consumer demand for specialist products over multi-functional all-in-one products.

Oleum Vera’s ‘Do-It-Yourself Organic Haircare Kit’ from the U.S, captures consumers desire to follow customised haircare regimes by providing them with a “do-it-yourself” kit. The easy-to-use kit which contains a selection of fresh and natural ingredients, appeals to consumers who want to design their own haircare products, such as hair masks or serum oil treatments, by following guided recipes.

Kérastase Hair Coach Powered by Withings Brush, which debuted at the 2017 Consumer Electronics Show (CES) in Las Vegas USA, allows consumers to closely monitor their hair regime and receive real-time guidance on product recommendations suited to their specific needs. Claimed to be the world’s first-ever smart hairbrush that has an incorporated microphone to listen to the sound of hair brushing, it is able to identify brushing patterns and detect hair issues such as dryness, fizziness, split ends and breakages. Once the data is collected, it is sent via Wifi or Bluetooth to a mobile app on the users phone, that then delivers a personalised profile and offers recommendations of Kérastase products and routines to follow.

Who will be the key consumer groups for haircare players to target in the next ten years?

As haircare brands look ahead to the next ten years, several consumer groups are emerging as promising potential targets for different aspects of product innovation.

Gen Y consumers (Millennials) are showing a strong willingness to experiment with new brands, products, and haircare concepts. Based on GlobalData’s 2016 primary consumer research, when it comes to trying new varieties of shampoo and conditioner products, almost half (47%) of consumers of this generation say they often try new shampoo varieties. Therefore, haircare brands can capitalise on this by introducing novelty products that help address individual consumers’ appearance-related goals.

The Gen Z consumer demographic is also one that opens opportunities for haircare brands to explore. This “i-gen” cohort, with birth years starting from early 2000s, is said to be highly connected and socially active, demanding unique products tailored to their individual needs and personalities. This offers opportunities for haircare brands to create hyper-customisable products that are available for purchase through social media channels, such as Instagram, and that are unique enough to be photographed and shared online.

Equally open to embracing their individual needs and preferences, are consumers aged over 55 who are placing increasingly focused on the hair health and maintenance. This group should not be overlooked, brands should target them with products that meet their specific concerns related to hair and scalp health. ‘White Hot Hair’ is an example of a haircare brand that has positioned itself to address the changing needs of this consumer – with products by them designed to embrace the hair aging process through strengthening and brightening white and grey hair.

Any top tips for haircare brands looking to make an impact in the coming period?

Brands can capture consumers’ desire to achieve their individual haircare goals by engaging them in the process. To do this in an enjoyable, unique, and effective way, brands can take active or passive customisation approaches. Active customization allows consumers to create products tailored to their needs using “do-it-yourself” kits, whereas passive customization enables brands to cater for consumers’ unique needs through interacting with them on social media platforms.

Looking beyond skin care influences, haircare brands can also take inspiration from the food and drinks sector, by using ingredient formulation that would help consumers achieve their desired hair goals. We are starting to see more haircare brands blurring the lines between food and beauty by introducing product ranges that use ingredients known to have hair benefits, such as superfoods.

Iliyana Mesheya, Associate Analyst at GlobalDate will be speaking on ‘Trends and opportunities across the global haircare landscape’ at the Marketing Trends Theatre on Tuesday, 17^th April at 12.15 at in-cosmetics Global in Amsterdam

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60 seconds with Dr. Katarzyna Kita, Global Application Development Manager at Clariant

in-cosmetics Group — Wed, 07 Mar 2018 09:28:42 +0000

Heading towards a hair care revolution!

What can we look forward to from Clariant at in-cosmetics Global 2018?

We’re really excited about inspiring beauty formulators with our launch of a new range of hair conditioning ingredients that offer novel solutions for dry and damaged hair. Consumer market research and a new scientific approach yields the potential to revolutionize the global hair care market. At the booth, visitors will have the chance to feel the difference by experiencing new hair conditioning formulations.

Why is dry and damaged hair in focus?

Market research showed us that more than 50% of consumers globally consider their hair damaged, dry, or limp and lifeless. Together with the market research agency (Kantar TNS) we analyzed consumers from key countries globally, and concluded that there are clearly differentiated segments of dry and damaged hair. Three main consumer needs segments include heavily damaged hair due to chemical treatments, naturally dry hair due to everyday elements, and thin, limp and lifeless hair, either due to stressful lifestyle, or genetics, or ageing.

What is Clariant proposing to this end?

To better target those consumer problems, we have developed three new hair conditioning ingredients with very specific performance profiles. They are truly a new generation of conditioning ingredients, allowing for premium performance in the consumer needs segments for very damaged, dry and lifeless hair. Consumers today are looking for customized hair and beauty products. And these conditioners are the answer, making it possible to create a new product range adapted to individual needs of the consumer.

What exactly are the specific strengths?

Besides excellent conditioning and detangling, for the first time in hair care history, the specialized solutions overcome conventional quats limitation to allow the development of individualized products for the three segments of dry and damaged hair. They offer fresh solutions to the stresses hair faces on a daily basis and at the same time they also take into account the increasing preference at the consumer level for more environmentally-acceptable ingredients. We are looking forward to sharing the benefits of the new technologies, their mode of action and proof of performance related to hair revitalizing, repair and moisturization.

Apart of those benefits, what can the conditioners offer to formulators?

The conditioning ingredients open new possibilities in the formulation landscape. They can be used to generate new hair care formats which, until now, have been very restricted, if not unavailable. For example, we will present a fully natural conditioner matching the performance of traditional products. Specifically for consumers who need conditioning but do not want to lose the hair volume, we created solid conditioner bars. In addition, a strong repairing transparent conditioner made via a cold process will be showcased. All those formulations will be shown at our booth.

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Tailoring innovation toward the demands of the sophisticated consumer

in-cosmetics group press office, Storm Communications — Thu, 15 Feb 2018 14:17:49 +0000

Iliyana Mesheva – Associate Analyst, GlobalData

Today’s consumers are increasingly treating their hair more like their skin with scalp scrubs, serums, and masks becoming commonplace in today’s haircare regimes as they strive for healthier and, in turn, more beautiful hair. Consumers now perceive their hair to be an extension of their skin and seek to give it similar levels of attention and care.

Therefore, to respond to consumer demands for more sophisticated haircare products that go beyond the functional benefits of cleansing and hygiene, brands are recognising the potential of taking inspiration from advanced skincare innovations and transferring them to the haircare sector. This is in turn driving opportunities in haircare solutions that can enhance, improve and beautify the hair. For instance, micellar water cleansers, nutrient-packed masks, and DNA-based serums are some concepts that are making their way into the haircare industry.

This trend is being driven by heightened image-consciousness, as the importance of hair’s contribution to overall appearance becomes increasingly seen as equal to that of the skin. This, in turn, is driving concern over the health and presentation of hair. According to GlobalData’s 2017 primary consumer research, 45% of consumers globally say they are concerned about the volume and fineness of their hair and are either buying or would consider buying products to address this. Similarly, 44% or consumers globally share this sentiment with regards to dull hair.

In light of this, multi-step haircare regimes are an approach that is gaining traction. They take influence from South Korea’s K-beauty multi-step skincare movement, which is widely practiced in Asia. These more sophisticated multi-product and multi-application approaches to caring for hair can be perceived as enhancing the efficacy of haircare regimes and help better achieve appearance-related goals.

With 42% of consumers globally expressing a willingness to increase the number of products used in their beauty routine to improve their appearance, an important opportunity arises for brands. Brands can capitalise upon this growing trend, creating new and unique product applications.

By expanding on existing haircare steps, such as pre-shampooing treatments, and extending the care process by using completely new applications, such as masks and serums, the industry can help consumers achieve their optimal hair health.

Additionally, brands can benefit from the existing awareness by consumers to these treatments and their perceived efficacy in the skincare space to drive engagement within haircare applications. This can then be used to enhance overall beauty regimes, as well as refreshing and rejuvenating an often hygiene-focused space.

A unique example of a brand engaging with this trend, is DevaCurl Buildup Buster Micellar Water Cleansing Serum, which has taken inspiration from skincare by applying the same technology to remove hair contaminants as is used for the skin. Another example, is Pureology Pure Hydrate Superfood Hair Mask, which is enriched with coconut oil and nutrient-rich avocado oil to help nourish dry and damaged hair. Users simply need to apply the mask after shampooing and then rise it off.

Iliyana Mesheva is an associate analyst at GlobalData and will present on “Trends and opportunities across the global haircare landscape” at in-cosmetics Global on Tuesday 17 April from 12.15-13.00.

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Global innovation in haircare

Imogen Matthews, Market Researcher & Journalist — Wed, 13 Dec 2017 09:50:56 +0000

Many of today’s haircare innovations originate from Asia, with South Korea at the forefront of products based on technologies more usually associated with skincare. This is good news for a functional category where experimentation is often much lower than other beauty sectors, but where consumers are starting to adopt more sophisticated haircare routines.

K-Beauty encompasses haircare

Haircare is the second most important sector of the K-beauty grooming market behind skincare, with the shampoo and conditioner sectors forecast to grow by 5.8% in the next five years, according to Mintel. “(South Korean) consumers have begun to put a focus on their haircare… and this is greatly influenced by big trends in facial skincare and make-up,” points out Jane Jang, senior beauty analyst, Mintel.

The idea of an elaborate multi-step regime is most prevalent in South Korea and the wider Asian market as a whole. “Initially started in the skincare category, the concept is now migrating into the haircare space with the same premise,” observes Marilena Loparco, associate analyst, GlobalData. She explains how the Korean approach to beauty within the haircare category involves the incremental use of items, such as essences, which have sophisticated and specific functions and contain a concentration of ingredients that are often naturally derived. An example is Kao Essential Hair Cuticle Essence from Japan is a gel formula said to increase the efficacy of hair washing and designed to be used between shampoo and conditioning. “The trend is very likely to gain ground in Western countries,” she maintains. “Concepts such as alphabet creams and masks have originated in Asian and Western consumers have gone on to adopt them in their skincare routine.”

Scalp care

Andrew McDougall, global haircare analyst, Mintel, sees plenty of opportunities for haircare manufacturers to innovate in scalp care, driven by trends in China where consumers tend to be more informed. “The majority of scalp-related products focus on basic benefits,” he explains. “Scalp care shampoos simply cleanse the scalp, while treatments focus on conditioning and moisturising it.” Innovations in textures and formats, such as mists, massage creams, wipes or dry-textured serums could all be considered. According to Mintel, in 2016 45% of products launched into the Chinese haircare market had a scalp-related claim, rising further to 51% in the first six months of 2017. McDougall, believes that new scalp product concepts should be a key focus for the haircare industry. “Currently most scalp-related product launches are shampoos, but there’s a lot of space to expand into other subcategories or formats,” he affirms.

American haircare innovation

It’s easy to get side-tracked by the South Korean haircare craze when other innovations exist that may help to shape future trends. For example, in the US, manufacturers are capitalising on the convenience and on-the-go aspect of time-saving products, which is a well established beauty theme. “The main effort is on delivering a product without compromising its efficacy or formulation appeal, such as being natural,” maintains GlobalData’s Loparco. “Producers are going beyond the basic 2-in-1 shampoo and conditioner concept by introducing new portable packaging, creating new applications and targeting new segments and occasions across haircare.”

Haircare is becoming an increasing focus for global beauty brands and likely to lead to the expansion of existing consumer routines.

The full version of this article can be read in the December 2017 issue of COSSMA.

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“Haircare trends in Asia” by Belinda Carli, Director at Institute of Personal Care Science

Belinda Carli, Institute of Personal Care Science — Tue, 21 Nov 2017 08:49:11 +0000

At in-cosmetics Korea 2017, Belinda Carli, Director at Institute of Personal Care Science (IPCS), covered the “Haircare trends in Asia” during the Marketing Trends & Regulations presentations.

Belinda Carli is the Director of Institute of Personal Care Science, leaders in on-line Internationally Recognized Training for Cosmetic Formulation and Regulatory Affairs. Belinda provides training to all levels of industry, from Beginners through to Advanced Diplomas both on-site and via distance. She specializes in training on innovative and compliant product developments.

Belinda affirms that the demand for specialized hair care and styling products continues to grow at a rapid pace. If you are developing hair care or styling agents for the Asian region, this is THE presentation to watch to find out more about the new haircare and styling trends.

More videos from Marketing Trends & Regulations at in-cosmetics Korea 2017 can be found at news.in-cosmetics.com.

Video taken at in-cosmetics Korea – the only exhibition in South Korea dedicated to personal care ingredients – 2017. Register and learn more at korea.in-cosmetics.com.

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