At in-cosmetics Korea 2017, Belinda Carli, Director at the Institute of Personal Care Science (IPCS), looked at “The present and future of customization” during the Marketing Trends & Regulations presentations.

Belinda Carli is the Director of Institute of Personal Care Science, leaders in on-line Internationally Recognized Training for Cosmetic Formulation and Regulatory Affairs. Belinda provides training to all levels of industry, from Beginners through to Advanced Diplomas both on-site and via distance. She specializes in training on innovative and compliant product developments.

Customization is a rapidly growing trend that Personal Care companies need to embrace! Belinda Carli discusses some of the key features in this presentation including customisable bases with optional actives, how to customize color or scent, how apps can play a big part in your customized offerings etc. Watch this presentation to find out how to add customization to your product offerings so that you don’t get left behind.

More videos from Marketing Trends & Regulations at in-cosmetics Korea 2017 can be found at news.in-cosmetics.com.

Video taken at in-cosmetics Korea – the only exhibition in South Korea dedicated to personal care ingredients – 2017.  Register and learn more at korea.in-cosmetics.com.

At in-cosmetics Korea 2017, Dr. Chang Seo Park, Head of R&D Center at NCR, held a presentation on “Eco-friendly and biotechnology-based ingredient trends in Korea” during the Marketing Trends & Regulations presentations.

Recently, the protection and preservation of the natural environment has become an essential issue with regards to the development of novel cosmetic ingredients.

In this presentation, Chang Seo Park will discuss some of the current and more significant progressions in the development of cosmetic ingredients produced, with a view to addressing this environmental issue in Korea.

These include the development of a novel eco-friendly, PEG free block copolymer based on glycerol, omega hydroxyl fatty acids using p450 hydroxylase system, and novel phytoceramides derived from natural oils for advanced moisturisers to name a few.

More videos from Marketing Trends & Regulations at in-cosmetics Korea 2017 can be found at news.in-cosmetics.com.

Video taken at in-cosmetics Korea – the only exhibition in South Korea dedicated to personal care ingredients – 2017.  Register and learn more at korea.in-cosmetics.com.

At in-cosmetics Korea 2017, Sanchit Mendiratta, Partner at Happy Marketer, looked at “What Asia’s mobile-first market means for you” during the Marketing Trends & Regulations presentations.

For over 10 years, Sanchit Mendiratta has utilised his experience in digital analytics and technologies to help leading organisations drive digital excellence such as Standard Chartered, The Coffee Bean & Tea Leaf, National University of Singapore, Royal Brunei Airlines, and Tigerair, among others. He also shares his digital experience as a guest lecturer at the SP Jain School of Global Management, Singapore, and the Indian School of Business, Hyderabad.

In this presentation, Sanchit Mendiratta demonstrates how mobile across Asia-Pacific continues to rapidly grow and shows no sign of slowing, especially in the cosmetics industry.

This growth offers plenty of opportunities for cosmetics brands and companies to reach and engage consumers via mobile.

You’ll learn how this growth will impact the cosmetic industry in the region and how your company can capitalize on these opportunities.

More videos from Marketing Trends & Regulations at in-cosmetics Korea 2017 can be found at news.in-cosmetics.com.

Video taken at in-cosmetics Korea – the only exhibition in South Korea dedicated to personal care ingredients – 2017.  Register and learn more at korea.in-cosmetics.com.

At in-cosmetics Asia in 2015, Michelle Yeomans, editor of CosmeticsDesign-Asia.com, looked at Anti-Wrinkle v Anti-Ageing: debunking the myth SPF based products are the best protection for Asian skin.

Skin care protection in Asia is about obtaining clearer, whiter skin and treating pigmentation irregularities from as young as fifteen. According to experts, UVA protection rather than SPF will treat this issue, however, this has yet to resonate with consumers in the region.

In this video, Michelle debunks the myth that SPF products are best, as well as exploring innovation in this area as companies strive to educate consumers on the benefits of UVA.

Come back to this news page weekly to see a new Marketing Trends & Regulations presentation that was taken at the show: news.in-cosmetics.com

Video taken at in-cosmetics Asia – The leading exhibition and conference in Asia for personal care ingredients – takes place in Bangkok in November – more info at www.in-cosmeticsasia.com

Here is a secret to digital marketing.

Are you ready?

There is no secret.

Yup, it’s hard work. That is the secret and it’s about time the beauty industry woke up to this. Yes your cream is the best, your ingredients the most authentic and your marketing perfect photographed but if you do not think about who you are marketing to then you will waste even more money.

…but there is an answer. In-fact there are 4; the four pillars of online marketing.

1. Thou shall treat they website like one’s most valuable employee
Do you let your employees turn up late? No. Do you let your employees give bad and outdated information to your customers? Nope. How about looking like they just woke up from an evening out that would make the Hangover movers seem tame in comparison? No again. So why do you not update your website with the best information and content possible?

Start by asking 5 friends to take a look at your site and give them a purpose e.g. “find the minimum quantity order for product X” or “find my phone number”. Essentially give them tasks to see how easy your website is to use. If you see things that need fixing then please do it quickly.

2. Thou shall treat content like money in the bank
Content needs research, experience and crafting. Everyone can write an article based on a few Google searches but they cannot reach into your head and learn the best way to get good leads at a convention? Or know the easiest way to source the right ingredients for an anti-aging cream. This comes from your experience and people want to read that. Tell your story, show off your experience and craft your content. One good piece of content a month is better than 1 okay ones a week.

3. Thou shall foster relationships
In the old days everyone was chasing links. “Link building” was such a buzz word in was entered into the Bees dictionary back in 2009. Suffice to say this method of gaining links is dead and the best way to get those valuable links is to user your relationships. Maybe one you know a blogger who would like to interview or review your business. How about the businesses that supply you, can they mention who they work with and you can gain a link that way? There are of relationships we make in the beauty industry over the years so it is time to make them work for us.

To be clear, you need an editorial link pointing to a relevant page on your website from a website that you have a relationship with. That is what Google loves and thus rewards us for.

4. Thou shall engage, gain reach and engage some more
Social Media Marketing is idea for the beauty industry as it is very visual. What works best on social media? Pictures and videos. There is a 25% potential increase in engagement if a status update contains a picture.

First create a Fanpage of your business and update it daily with a healthy mix of promotion, content and glimpses into life at your company. When on social media people are looking for connections to other people and not brands so your fanpage will be more of a sign post than a sales tool.

Then create a number of relevant niche groups/fanpages around what you do. If you are into Aloe Vera then create a group to discuss all the many benefits Aloe has on our bodies. Every once in a while (10:1 ratio) mention your company and link back to your company fanpage. Repeat this for all the potential niche topics you have.

For example I created a fanpage for each type of dog e.g. “I Love Huskies” and “Pit Bull Lovers” and used them to feed (pun intended) visitors to a pet beauty product website.

Think of social media marketing like a garden party. You need to water the plants and talk to the guests 

Carl is speaking at  ‘The 4 pillars for online marketing success in the beauty industry‘ Marketing Trends Presentation at in-cosmetics Asia on 4th November 2015, 12:00-12:45, Marketing Trends Theatre

Carl is a passionate web designer, user experience designer, trainer and speaker with over sixteen lucky years of commercial experience. He has worked with many local and international companies including EPIC PLC, Barclays Bank and the United Nations. He is well known for his energetic talks at local Networking meetings and been invited to lecture at some of Thailand’s top Universities including Rangsit, Thamasat, Mahidol and Chulalongkorn. Carl is founder of for Web Courses Bangkok – www.webcoursesbangkok.com, the new leader in International Standards Based Web Design Courses in Thailand. 

The controversial subject of animal testing will be explored in detail for the first time during the Marketing Trends presentations at in-cosmetics Asia this year.

Following the EU-wide ban on animal testing for cosmetic products two years ago, Alain Khaiat of Seers Consulting will examine requirements around the world and how companies should comply. One of the most complex issues for companies since the ban has been the differing regulations in Europe and Asia. Whilst Europe ended all animal testing on cosmetic products (finished, ingredients and imports) in 2013, many Asian countries are still somewhere in between; accepting alternatives in theory but still testing on animals in practice. Although synergies are developing, the situation is still very difficult for personal care brands operating internationally. To provide some clarity on the topic, Khaiat will delve into global regulatory requirements and look at the science behind alternative methods.

Regulations will also be the subject of a second presentation led by Khaiat during the exhibition, focussing particularly on the latest regulatory developments in Asia. The session will examine how companies can best adapt their products to meet the ever-changing Asian requirements.

For many, an equally thorny subject is the use of nanomaterials in personal care formulations. Consumers are particularly concerned about how they are regulated in products globally and how safe they are. Belinda Carli from the Institute of Personal Care Science will update visitors on the latest research relating to nanotechnology, focussing on regulatory developments, potential uptake, pathways within the skin, current issues associated with their use and how brands can best communicate to their customers.

Connecting with customers is another key focus of this year’s Marketing Trends presentations. Three separate sessions will look at the power of social media marketing and how brands can leverage different platforms to reach their target audience. Carl Heaton from WCB Design Agency will explore Facebook, the ‘powerhouse’ of social media marketing, and then go on to examine the four pillars for online marketing success in the beauty industry. The impact that social media has on a brand and how companies can use metrics to uncover key business insights will be discussed by Vincent Camara from Synthesio. Case studies of top beauty brands will enable Camara to illustrate how properly understanding your company’s social media can offer a distinct business advantage.

As ever, the theme of ‘innovation’ will continue to play a huge part at in-cosmetics Asia 2015. Arnold Bos from Lux Research will update visitors on the impact of 3D BioPrinting, how companies are exploring its potential in R&D, which direction it is heading in, what the opportunities are for cosmetic manufacturers and whether it can live up to the hype.

Designed to showcase the latest in R&D innovation, the Innovation Seminars enable visitors to gain a snapshot of the latest products on the market and discover new formulation and R&D solutions. Run by exhibitors, the sessions will offer a unique insight into different techniques and ingredients being used across the globe.

Meanwhile, a series of formulation training sessions will bring innovation to life in the exhibition’s very own purpose-built Formulation Lab. Visitors will be given practical guidance on how to create a sunscreen formulation, deliver excellent emulsification efficacy, make a liposomal skin lightening cream and formulate an age-defying 3D gel amongst other products.

To view the full Educational Programme, visit:

http://www.in-cosmeticsasia.com/education

To attend the show free of charge, visitors need to register by 28th October

www.in-cosmeticsasia.com/register

For further details, including information on visiting, go to www.in-cosmeticsasia.com, follow the event on Twitter at www.twitter.com/incosmetics or join the debate on LinkedIn at www.in-cosmetics.com/linkedin or on our Facebook pages at www.facebook.com/incosmeticsgroup (English) and www.facebook.com/incosmeticsasia (Thai).

To date there have been very few announcements regarding the use of 3D bioprinting in cosmetic applications, with only L’Oréal and P&G happy to disclose their work on such applications with Orognovo and A*STAR, respectively.

As it’s a very new space, it can be difficult for companies looking to utilise 3D bioprinting to fully understand how it can be used to benefit them moving forward and what they should be looking out for if this is a route they choose to pursue.

People are generally aware of the process involved in 3D printing; that effectively you’re adding layer upon layer of material and in principal 3D bioprinting is not very different. The main difference is that with bioprinting, you use live cells, which of course should remain alive throughout the printing process.

Realistically, 3D bioprinting is unlikely to be used to manufacture cosmetics, at least within any reasonable timeframe. I do however expect that within the next five years, several manufacturers will be using it in their R&D processes, initially to print skin models. Skin is relatively flat, and doesn’t need to have vasculature to be viable, making it an accessible application for testing the safety and efficacy of cosmetic ingredients. This is particularly pertinent given the recent ban on animal testing for cosmetics development, which exists in several regions in the world.

Looking to the future, 3D bioprinting could open up a range of new applications. Product development can advance at a faster rate, or provide more tailored solutions to a customer. Considering the boundaries between cosmetic surgery and cosmetic products are becoming increasingly blurred, bioprinting may even find a foothold in cosmetic surgery applications.

Despite the clear benefits 3D bioprinting may be able to provide in the future, manufacturers need to be able to effectively evaluate whether a company operating within the market has the necessary credentials to do so and whether their service model is a good fit, and need guidance as to who suitable suppliers of this technology are.

At in-cosmetics Asia I will be discussing these points at length and much more when I present 3D BioPrinting’s impact on the cosmetics industry on Thursday 5^th November 2015.

INNOVATION is always important in every sector, particularly the toiletries, fragrances and cosmetics (HPPC) sector, which has consumers always avid for novelty, searching for trends and products that meet their daily hygiene and beauty needs.

INNOVATION depends on information and research, but mainly on the capacity to listen to and test each new item with the consumer. There are no rules that facilitate recognition of an innovation: taking risks is a part of each innovation launch, but companies can minimize errors.

For Peter Drucker, a twentieth-century business guru, all innovations are surprisingly simple. He claims the highest praise an innovation can receive is, “That’s so obvious! Why didn’t I think of that!” It’s also worth seeing where and how the new idea came from and about – well-founded research? Success abroad?

Not everything that is novel involves research, and not everything that passes for research is successful. Of course, information helps in the decision-making process, but more important (critical) in the HPPC sector is to test the products before introducing them into the portfolio.

Creativity must be distinguished from innovation. The first generates ideas; the second, products. Innovation is the application of ideas, resulting in a solution. Innovation generates more competitive products and services. The customer or the consumer always evaluates and compares what’s on offer with competitors and similar products and services in his country and other parts of the world. The playing field spans the globe.

You want to innovate? One can innovate in various areas:

– Products;
– Services;
– Sales channels;
– Business Models;
– Customization of products;
– Cost reduction: using substitute materials in packaging manufacture;
– Increased shelf life;
– Increased protection and security;
– Keeping the product fresh for longer;
– Making the most practical and functional packaging in terms of, use, transport or storage;
– Enabling the reuse of packaging;
– Improving recycling: some packaging categories do not use staples or glue; increasing security and facilitating recycling in addition to aluminum casing with a high level of recyclability; glass containers;
– Improving presentation: lamination which makes product differentiation and a promise of high performance;
– Contextualizing packaging to user lifestyle or habits: the new spray sunscreens;
– Rewarding the consumer with some accessory or other differential;
– Being more sustainable or using a renewable source: consumers today choose to purchase products in thermoformed bottles made from cellulose pulp. These are used in the US market for juices and milk or even for detergents and liquid soaps;
– Providing an additional service: there are many packages that have accessories for ease of application or use.

The new global economic crises, such as the one currently faced by Brazil, the invasion of markets, new habits and new consumption situations have become very important in the search for innovations to leverage the expansion and growth of products and brands. Innovation propels competitiveness. It’s not a matter of improved profitability, but of survival.

Technology exists to meet the needs of consumers. As such, technology is now used to study people’s behavior, the needs, and opportunities that arise to seek appropriate technology and increase the chances of success in introducing innovation. You have to understand perfectly to meet needs in the same degree.

Some definitions of an innovative product :

– A product may be considered NEW when it changes consumer behavior;
– Innovation is purely synonymous with good results. Nothing more than that;
– Innovative products are those that offer clear benefits that are valued by consumers, drive category sales without cannibalizing another version or can change buying habits;
– A product that generates a non-existent demand can also be innovative.

After the product becomes available to the consumer, receptivity must be evaluated. A consumer behavior study can use observation techniques at the act of purchase (shopper behavior) or, more recently, neuroscience techniques, both aimed at the study of consumption. Neuroscience methods in use are EEG, eye-tracking, facial electromyography and autonomic nervous system psychophysiology, among others.

All these data allow the impact of sensory experiences in the neuronal network to be studied, and help R&D (research and development) conceive products and help Marketing in designing new campaigns. Today companies have the resources and technology available to innovate and evaluate results with the consumer. Dynamism and innovation are needed to differentiate.

Source: III Caderno de Tendências 2014-2015 da ABIHPEC / ABIHPEC’s III Book of Trends 2014-2015

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